Global real estate franchiser Century 21 Real Estate LLC has formed an advertising partnership with property search sites Trulia and Homes.com, the sites announced Friday.
Under the newly launched Century 21 Showcase Advantage Listing Program, Century 21 brokers will received discounts on enhanced listings on Trulia and Homes.com.
On Trulia, brokers that sign up before June 30 pay $1 per premium listing. After June 30, they pay $1.50 per premium listing, a 50 percent discount off of the regular price, according to Trulia’s website.
On Homes.com, Century 21 brokers will be able to lock in a 65 percent discount on an enhanced office listings package — a rate of $34.95 per month. The offer is only available for the next 60 days.
The agreements with Trulia and Homes.com are the latest in a series of new marketing initiatives Century 21 has rolled out this year, including a revamped website, mobile applications for all smartphone types and feature phones, a TV ad to run during next year’s Super Bowl, and an advertising campaign on mobile game We City.
Re/Max also partnered with Trulia last month to offer its agents and brokers access to special promotions for Trulia’s advertising programs.
