Real estate franchise giant Re/Max LLC is now syndicating listings to major property search portals Trulia, Zillow and Homes.com, the company announced today.
The company is also eyeing partnerships with listings syndicator ListHub, and property search sites FrontDoor and Zoocasa. The latter is based in Canada.
All three sites are among the top 10 most visited real estate sites on the Web, according to the latest rankings from Hitwise.
"Our partner sites have tremendous exposure with consumers, which is one of many benefits they offer Re/Max agents worldwide. We’re excited to see this listing syndication engine go to work," said Kristi Graning, Re/Max’s senior vice president of e-business and emerging technologies, in a statement.
"In an age when most consumers start their property search online, it’s critical that we deliver easy access to our listings and help consumers reach … agents," she also said.
The company’s agreement with Trulia gives Re/Max agents and brokers access to special promotions for Trulia’s advertising programs: Trulia Pro and Trulia Local Ads.
Re/Max agents also receive discounts for Zillow’s Premier Agent advertising program, which is part of the Zillow-Yahoo Real Estate ad network. That network went live in February, when Zillow began powering for-sale listings on Yahoo Real Estate and selling ads that feature real estate agents and brokers on both sites.
In a blog post, Zillow said Re/Max listings will also appear on Zillow’s mobile applications.
Re/Max agents get a free My Homes Dashboard at Homes.com that allows them to enable their profile, contribute to the Homes.com Q-and-A forum, and create local ad campaigns, according to the announcement.
