A study that led 820 homebuyers on virtual tours of the same home staged six different ways found that details addressed in staging homes — like furnishings and paint color — had little impact on what buyers were willing to pay.
Michael Seiler, professor of real estate and finance at the College of William and Mary, told the Wall Street Journal’s Sanette Tanaka that the study could not address whether a well-staged home will sell faster. Source: online.wsj.com.
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