California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as listings under $5 million in Los Angeles or beachfront condos in Miami — into a personalized landing page that consumers can access in one click. RealScout's platform tracks traffic to the page and generates automated follow-ups to convert visitors to clients.