Building a real estate business? Bernice Ross offers the lowdown on these traps and pitfalls that can undermine your best-laid plans.
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons.
Happiness is rooted in gratitude, which makes Thanksgiving a particularly appropriate time to focus on how to cultivate it, trainer Bernice Ross writes.
Bringing the focus back to the local level isn't just good for your real estate business, trainer Bernice Ross writes. It's good for healing the political divisions exacerbated by this year's election.
Educate yourself on what each generation values most, seek to understand their unique needs, and then adjust your approach as needed, trainer Bernice Ross writes.
Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages.
From hashtags to hauntingly good event marketing, trainer Bernice Ross shares ways to capture Halloween hijinks in your market and share them on Instagram to give your business a boost.
This year's presidential election has people totally stressed out. Trainer Bernice Ross offers strategies for releasing your anxiety and getting back to business.
Conflict with clients and colleagues is stressful, Bernice Ross writes. Find out how to respond to and deal with that stress so that it doesn't take a toll on you or your transactions.
When potential listing clients are talking to you and your competitors, this closing strategy from trainer Bernice Ross can help you win the day.
Want to be more effective on social media and reach even more potential clients? Bernice Ross offers strategies to take your posts, Stories and Reels to the next level.
Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here's how to make the right decision.