5 strategies for unleashing your negotiation power in real estate 
If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes
by Bernice Ross Sep 18
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Author and trainer Bernice Ross offers simple strategies to tackle this question and turn seller leads into signed listings
by Bernice Ross Feb 21
How early adopters in real estate learned to stop worrying & love AI
Less than a year after becoming available, tools like ChatGPT and DALL-E have inspired brokers to explore — and integrate — artificial intelligence, a rigorous process of trial and error, they told Intel
by Jim Dalrymple II Jul 12
Zillow, Redfin go head-to-head with new ChatGPT plugins
The competing companies' plugins will allow users to employ conversational language as they search for home listings
by Ben Verde May 3
Zillow begins 'critical' year with mounting losses, falling Q1 revenue
Zillow brought in $469M in revenue, according to an earnings call Wednesday, falling 13% from the $536M it brought in a year earlier during a period that preceded the rate hikes and sluggish sales
by Jim Dalrymple II May 3
It's the end of an era as 'father of the Zestimate' retires from Zillow
Stan Humphries, most recently Zillow's chief analytics officer, announced his retirement this month after 15 years with the portal. For better or worse, his work changed real estate forever
by Jim Dalrymple II Oct 11
Zillow's US home-value estimate drops for 2nd consecutive month
Zillow has lowered its assessment of home values nationwide as the market continues to muddle through an ongoing slowdown in real estate
by Daniel Houston Sep 19
After a decade of uninterrupted rise, Zestimates are dropping
'While July’s housing market data update is big news, and could get first-time buyers’ hopes up, the future is unlikely to bring meaningful improvement to housing affordability,' Zillow says
by Daniel Houston Aug 18
From 'Belfast' to 'Dune,' the homes of every Oscar Best Picture nominee
Inman rounded up the homes most prominently featured in this Sunday's Academy Awards for Best Picture, and broke them down by time, place and estimated home price, as well as what they would cost today, for all the movie buffs following along during this year's ceremony
by Lillian Dickerson Mar 25
$1M Zestimate on Santa Claus' home is spot on, according to agents
Santa’s charming rustic-modern cabin is now worth more than $1M according to Zillow’s Zestimate tool, a whopping 19% increase in value since the last holiday season
by Ben Verde Dec 25
Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble
Zillow started 2021 ascendant, but finished by bowing out of iBuying. The coming year will test the portal's ability to pivot
by Jim Dalrymple II Dec 20
Reimagine just-sold cards: 12 strategies for a business boost in 2022
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you'll need to generate more leads, ramp up your business and hit the ground running in the new year
by Bernice Ross Dec 1
four colorful house roofs
Opinion
Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process
by Jeremy Sicklick Nov 30
EXp Realty CEO Jason Gesing on why eXp is growing so rapidly
EXp CEO Jason Gesing also told Inman that franchising may see waning popularity, while iBuying is likely to remain a niche offering
by Jim Dalrymple II Nov 10
How to price properties in a wildly fluctuating market
Opinion
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here's how to keep up with your local market and help your clients make the best decision possible
by Bernice Ross Nov 9