Inman Handbook on creating online home tours
Learn the tools, tech and tactics needed for marketing properties and showing them at a safe distance when needed
by Craig C. Rowe Oct 12
Want video landing pages in a snap? Real Estate Shows might be for you
Opinion
With a whole new user experience and modernized landing pages, Real Estate Shows is a marketing add-on that can be a sleek, simple addition to any real estate marketing quiver
by Craig C. Rowe Sep 4
Want to elevate your listing? 4 tips for standing out
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
by Kathleen Black Aug 31
Pulse: The must-have tech that's part of your new normal
Last week, we asked readers what their new tried-and-true piece of tech has become, given this year's global heath crisis that forced us to stay and work indoors. Your answers included everything from Spotify to Zoom
by Inman Jul 21
The Joyce Rey Team is 'very optimistic about summer demand'
Joyce Rey and Stephen Apelian of the Joyce Rey Team in Los Angeles have been using 3D and video tours during the pandemic and anticipate a strong summer market ahead
by Lillian Dickerson Jul 20
A superior virtual tour will answer these 10 questions
Answering these questions live will give your prospective buyers the best virtual tour experience
by Nicole Solari Jun 8
What will stay, and what will go post-lockdown?
Opinion
During quarantine, most real estate professionals had to learn new skills and adopt some major changes. But when it's all behind us, what tools, habits and concepts are we going to keep forever, and which ones are we going to forget?
by Brian Walker May 28
Keller Williams updates consumer app with virtual tour options
Keller Williams consumer app now helps buyers and agents schedule virtual tours. The tech-forward franchise wanted to let consumers know that it's possible to still see homes
by Craig C. Rowe May 15
Lead quality, website management stand out on Propertybase Go
The Boston Logic-owned real estate operating system is working on an improved transaction management system while its lead scoring, listings and web content tools excel
by Craig C. Rowe May 13
BoomTown rolls out new features and updates for agents
Customers of the popular software can now manage custom video ads from within the system, and new included drip campaigns help agents broach pandemic topics with buyers and sellers
by Craig C. Rowe May 11
3 showing ideas for today (open houses need not apply)
LA-based The Agency is using these three initiatives to show homes in today's environment — and they're all a major departure from ordinary showing
by James Harris AND David Parnes May 7
How these agents are getting listing videos right
Every house has a different story to tell. How do you make sure you're representing it well through video? Here are a few examples of different video styles and what makes them stand out
by Troy Palmquist May 4
PureAgent CRM launches video marketing features after yearlong beta test
The upstate New York proptech has released a new version of its CRM — in the works for 3 years — with live tour and video messaging functionality
by Craig C. Rowe Apr 29
How to improve remote leasing efforts with video
How can leasing agents adapt to today's challenges and show apartments in remote situations? Answer: It's all about video
by Aaron Galvin Apr 14
New HomeSpotter ad product pushes virtual tour events
As part of proptech's collective push into virtual business, the digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours
by Craig C. Rowe Apr 8