Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
Roomvu adds digital ads to its automated video marketing
This app is centered on lead generation, providing customers with a categorized library of ready-to-share video content on a range of real estate topics, such as trends and forecasts, seller tips and neighborhood profiles
by Craig C. Rowe Feb 9
How to become a local real estate celebrity in 2021
To become an authority in your region, you need to become a master of engagement using video — here's how
by Victoria Kennedy Jan 9
3 ways video marketing has pivoted this year (and how to work it!)
Our businesses might look different now — and the marketing aspect of it is no exception. Here are 3 key factors that can help agents adapt to this changed digital format
by Kathleen Black Nov 25
Building video content? Here’s a simple 4-step formula
As people are now shopping for properties online, agents should try to increase their brand awareness through content marketing videos. Here are a few ways to get them right
by Lisa Suazo Oct 25
Digital marketer Ylopo and CRM Chime spark strategic partnership
Ylopo partners with CRM providers to help users nurture and convert campaign leads. The company's co-founder called Chime one of its many 'best-in-class' partners
by Craig C. Rowe Oct 7
Pulse: The best luxury marketing video you've seen
This week, we're sharing high-end real estate videos that take it a step further with creativity, visual appeal and thoughtfulness. From parodies to sweeping, cinematic videos, here are a handful of top choices
by Inman Oct 6
Pulse: What's the best luxury marketing video you've seen?
This week, we want to hear about the best, most thoughtful high-end real estate videos that caught your eye. Why did it work, and what made it an effective campaign?
by Inman Sep 30
Switcher Studio brings easy, broadcast-level video production to the iPhone
Opinion
IPhone video content app enables multiple devices to broadcast on a single stream and add rich graphics on the fly. Sorry Android users — this one is iPhone-exclusive
by Craig C. Rowe Sep 18
4 tips for upping your video marketing efforts
Agents Sue Pinky Benson and Brad McCallum on Tuesday shared how they turned video into a pivotal part of their business
by Jim Dalrymple II Sep 15
How to turn your short-term rental's history into a selling point
Lion & Orb founder and marketing expert Audie Chamberlain shares how investors can use their property's history to attract guests and improve profits
by Marian McPherson Aug 25
Will Instagram's new video feature Reel in fleeing TikTok users?
Facebook's newest social media tool Instagram Reels was announced 24 hours before President Trump announced a ban that will take effect in 45 days on TikTok
by Craig C. Rowe Aug 7
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27