This closing gift just might save your client's life(style)
You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come
by Troy Palmquist Sep 16
How trendy is 'too trendy'? Making the latest design work in your space
How do you freshen up a space without going too far? How do you neutralize a space that's gone too far with the latest design trend?
by Antoinette Fargo Sep 7
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17
Want an unforgettable listing? Try these 7 open house secrets
An open house is the perfect opportunity to make a last impact on clients and potential clients to grow your business
by Troy Palmquist Aug 2
Get noticed! How to bring the sexy back to your listing
Opinion
It’s time to get back to what we do best: Getting those listings noticed
by Troy Palmquist Jul 26
Airbnb makes changes to summer release after hosts complain
Some short-term rental investors saw the power shift from hosts to guests while others feared Airbnb’s major update took away their competitive advantage
by Taylor Anderson Jul 5
Buying your first vacation rental? Here's where to start
Opinion
Whether you’re starting from scratch or changing up your current strategy, vacation rentals can present a great investment opportunity. These strategies will help you and your clients make good decisions on the buy-side and while running your vacation rental
by Troy Palmquist Mar 22
Indie brokerages, here's what you're up against this year
Opinion
Although there are always external factors that threaten the success of an indie brokerage, some of the worst problems are self-inflicted
by Troy Palmquist Mar 10
Broker Spotlight: Troy Palmquist, Doora Properties
Meet Southern California's Troy Palmquist, founder of two luxury indie brokerages, author and cancer survivor
by Dani Vanderboegh Feb 10
The Address founder opens indie brokerage amid Corcoran Global Living sale
Ventura, California-based broker and founder of The Address, Troy Palmquist, is moving on to focus on the launch of Doora Properties, he announced after the sale of The Address to Corcoran Global Living last week
by Ben Verde Jan 20
Can't get the cat out of your listing? 5 tips for dealing with pet odors
Bad odor is one of the hardest challenges to overcome when selling a home. Find out how to get to the root of the problem and fix it once and for all
by Troy Palmquist Dec 9
5 ways indies can recruit competitively in 2022
Ready to grow your business? Find out how your independent brokerage can compete against the industry’s heavy-hitters with these strategies
by Christy Murdock Dec 7
Press reset! How to regenerate your real estate business
Find out how spending some time reaching into the past can help create a more successful future for your business
by Troy Palmquist Nov 29
How to pull off a great Thanksgiving pie giveaway
What better way to express gratitude to your clients than with pie? Here’s how to execute a Thanksgiving pie giveaway that’ll build relationships while pleasing taste buds
by Troy Palmquist Nov 12
Naming your team? Here's why it's crucial to get it right the first time
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
by Troy Palmquist Sep 16