How to protect your brand in the midst of change
Opinion
In the middle of all the noise of a changing marketplace, stand for something
by Troy Palmquist Jul 19
How to talk to clients about iBuyers
Opinion
They might work for those in a hurry to sell, but there are several downsides to iBuyers, and you should make them widely known
by Troy Palmquist Jul 17
How to be a rock for clients when things get shaky
Here's how agents can help clients prepare for earthquakes
by Troy Palmquist Jul 16
How to create the ultimate comparative market analysis for your sellers 
4 tips for wowing your clients and coming to a price agreement 
by Troy Palmquist Jul 15
Indie vs. franchise: Which brokerage is best for you?
Opinion
In the age-old debate of franchise vs. indie, the answer lies in vision, priorities and values
by Troy Palmquist Jul 11
Why homeownership truly is the American dream
You're helping Americans achieve their dreams and build community when you help them to buy a house
by Troy Palmquist Jul 4
What is company culture? An indie broker-owner gives his 2 cents
Opinion
For me, culture is one of the most important parts of the brokerage conversation
by Troy Palmquist May 22
Why indie brokers should take back the search
Opinion
Real estate tech has come a long way, making white-label apps much more affordable and advantageous for agents. Some options offer agents the ability to connect more closely with clients and their interests.
by Troy Palmquist May 9
3 reasons listing agents should attend appraisals
Opinion
Are agents who don't attend appraisals doing a disservice to the property?
by Troy Palmquist May 2
How to keep your seller from straying to an iBuyer
Opinion
4 strategies for showing your value, explaining your relevance and outlining a strategic plan to get the home sold
by Troy Palmquist Apr 17
Does property activity online boost your listing’s exposure?
Opinion
Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out?
by Troy Palmquist Apr 11
3 ways coaching can help you be a better agent
Opinion
There are several reasons professional coaching works, a few of which center on accountability, confidence and a never-stop-learning mindset
by Troy Palmquist Apr 5
How this indie broker is arming agents with competitive tech
Opinion
Agents don’t have to join a big-box brokerage to remain cutting edge, in fact, tech should be a consideration rather than a deciding factor
by Troy Palmquist Mar 28
Why you should track every buyer who walks through the door
Opinion
Step away from the 'go-and-show mentality,' and start acting like a professional
by Troy Palmquist Mar 22
Why your '999' price strategy is only fooling you
Opinion
If 50 percent of buyers found their home online, shouldn't we do our best to make sure we're part of their search?
by Troy Palmquist Mar 13