Virtual brokerage Real plans to add thousands of agents, CEO says
Tamir Poleg also believes the currently wild housing market may calm down in the near future, but he doesn't believes there's a bubble forming
by Jim Dalrymple II Jul 27
Agents should probably learn to play nice with institutional investors
Institutional investors are a growing presence in the US real estate market. The savvy agent should learn how to adapt to their ways — even if it feels a little bit unnatural
by Lillian Dickerson Jul 27
The New Normal: What if agent pay was more than just commissions?
Commissions are still king, but more and more agents are looking for alternative revenue streams in the form of stocks and profit sharing
by Jim Dalrymple II May 26
The New Normal: What if the brokerage of the future isn't a brokerage at all?
Teams are less and less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized
by Jim Dalrymple II May 24
Virtual brokerage Real to begin trading on Nasdaq
The Real Brokerage will begin offering common shares on the Nasdaq during the second quarter of 2020. The company already trades on two other exchanges
by Marian McPherson Apr 22
Virtual brokerage Real announces $20M funding round
The $20 million equity investment deal will enable Real to improve its mobile app and expand its footprint to 50 states and several international markets
by Marian McPherson Dec 3
5 real estate execs share the secrets of running a remote workforce
In the face of coronavirus, brick-and-mortar real estate companies are quickly figuring out remote working options. Here's what five execs with remote staffs say about making the transition
by Marian McPherson Mar 15
A pair of hands holding and using a smartphone
The former president and general counsel of eXp Realty comes aboard as it pivots toward a new model with fewer agents and higher commission splits
by Patrick Kearns Jul 30
A woman holding an iPhone and using an app.
Compensation plan at virtual firm comes 1 year after Real slashed its real estate agent count by approximately 40%
by Teke Wiggin Jul 25
A group of young freelancers talking about work
Growing numbers of entrepreneurial brokers are setting up new businesses with no offices, but the industry is still giving the idea pushback
by Gill South Mar 2
Real, a virtual brokerage, rolls out agent recruitment program
New incentive system is designed to build on Real's momentum
by Teke Wiggin Aug 15
Houston brokerage Real aims for New York success with agents from around US
Powerful marketing of NYC attracts tech-savvy Houston brokerage
by Britt Chester Jun 22
A woman holding an iPhone and using an app.
Real offers favorable commission splits and radical independence to agents, but no offices
by Teke Wiggin Mar 24
The rise of gig-estate
With more people working gigs rather than careers, what does that mean for real estate?
by Tamir Poleg Jun 4
The real estate broker model is broken
Radical industry change is needed to align broker value with commission splits
by Tamir Poleg Jan 19