How to be an invaluable resource for your luxury clients in 2022
In luxury real estate, staying ahead of competition calls for detailed market knowledge. You need to have a good grasp on everything that's going on, including what buyers are searching for and what trends are cropping up on the horizon. Here are a few to know
by Mauricio Umansky Oct 28
Virtual staging more popular than conventional staging
A new report from HomeJab also indicates agents prefer video tours over 3D tours
by Jim Dalrymple II Oct 19
EXIT Realty teams up with BoxBrownie on photo tech
The new partnership will help EXIT agents virtually stage properties, as well as enhance and edit images
by Jim Dalrymple II Oct 15
4 tips to make staging more manageable
Staging is all about being broadly appealing — and tactful when it comes to homeowners' existing decor
by Jim Dalrymple II Oct 6
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
Inman Review: VSH Media rolls out mobile-based virtual staging
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
The virtual staging advantages even naysayers can’t deny
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
by Carl Medford Aug 11
When sellers use hidden cameras, sometimes their agent is the target
For reasons ranging from safety during showings to snooping on their own agents, homesellers dish on why they do or don't use hidden cameras
by Daniel Houston Aug 3
Bidding wars are cooling off: How to prepare for a shift
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
by Cara Ameer Aug 3
Ricoh360 Tours releases beta phase of virtual staging product
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
by Craig C. Rowe Jul 14
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8
The Real Word: Is there an end date to the housing shortage?
Opinion
This week, Byron Lazine and Nicole White discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and staging in a seller’s market
by Byron Lazine May 21