Collabra launches 'Credit Karma for real estate' social media tool
'SphereBuilder' is designed to help real estate professionals figure out if their social media marketing is effective. The 1st tool will roll out in Denver, Colorado, and Huntsville, Alabama
by Jim Dalrymple II Mar 20
Adfenix rebrands as Realforce to meet agent marketing needs
Realforce bought 2 companies in the last 18 months: A data company called Quedro and Brandkeeper, a media management services provider, the company said
by Craig C. Rowe Mar 20
That's such a turnoff! 7 major marketing mistakes agents make
Your marketing should be strategic, purposeful and professional. Here are some major marketing turnoffs that you should avoid
by Laura Viñalet Mar 17
QUIZ: Test your real estate marketing IQ
Test your real estate marketing knowledge and see if you're an expert or still a newbie
by Jessi Healey Mar 17
The best of Engel & Völkers' EVX: 'Ninja drops' and 'witness' collection
Topics across Engel & Völkers' 2-day conference included international markets, increasing leads and listings, social media strategies, brand credibility and much more
by Lillian Dickerson Mar 15
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
Egypt Sherrod is married to real estate. But that's only half her story
Inman's inaugural Influencer ran from real estate as a kid because it was all her family talked about. But with 4 TV shows, a podcast and a team under her belt, she lives and breathes it in 2023
Debunked! 6 social media myths that can hinder your growth
To help you avoid mistakes that will hamper your growth and damage your online presence, here are the most common social media marketing myths and why they’re wrong
by Katie Lance Mar 3
23 ways to turn one listing into many, many more
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
by Jimmy Burgess Mar 3
Real has the moxy to make agents go viral, now it needs adoption: Tech Review
Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
by Craig C. Rowe Mar 3
Is it worth it? The cost risks of 10 traditional marketing tactics
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
Easy and FREE: 14 tools to create stunning social media graphics
Elevate your social media feeds without spending a single penny. Explore these 14 free and easy-to-use tools for creating captivating graphics
by Jessi Healey Mar 1
Agents share their biggest ‘green flags’ in leadership
Opinion
Green flags in leadership are just as important to identify as the red flags. Knowing which leaders are worth supporting and following matters as much as knowing those to avoid
by Jessi Healey Feb 28
23 home tour channels to watch on YouTube in 2023
If you're in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed
by Brandon Doyle Feb 25
You plus ChatGPT: 3 ways to upgrade your Instagram content
Opinion
Trying to figure out how to use AI without creating generic-sounding content? Learn 3 ways that you can use ChatGPT for Instagram without automating yourself out of personal connections