Your business shouldn't advertise for Memorial Day. Here's why
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
by Jessi Healey May 26
Should you follow everyone who follows you on Instagram?
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
by Sue Benson May 19
From daydreams to dream homes: How Glennda Baker rose to the top
As a child, Baker and her single mom bounced around rentals until the Georgia native reached the 10th grade. Now, she helps make the dream of homeownership come true for people every day
Don't feed the trolls: How to handle social media negativity
How to handle annoying and fake comments on social media so you’ll always look gracious while keeping your cool
by Jessi Healey Apr 27
'Know yourself' and other top agent tips from BeCorcoran 2023
From developing a strategy based on one's strengths to merging digital and in-person connections, here are some of the top tips Corcoran agents and execs shared on Tuesday
by Lillian Dickerson Apr 25
Pam Liebman: Corcoran's 50th year, taking the high road and more
In advance of the brokerage's 2nd annual BeCorcoran event, the CEO spoke with Inman about Corcoran's past, present and future and how the brokerage is meeting a shifting market head-on
by Lillian Dickerson Apr 25
Here's every AI platform real estate agents need to know about in 2023
Tools such as ChatGPT and DALL-E have opened the artificial intelligence floodgates and promise to permanently transform the way agents operate. But there's so much more to explore
by Jim Dalrymple II Apr 24
Barbara Corcoran under fire for 'I love firing people on Friday' remark
The 'Shark Tank' star has received criticism for her seemingly gleeful remarks about terminating employees at the end of the week while making an appearance on 'The Diary of a CEO' podcast
by Lillian Dickerson Apr 17
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
As an agent I was 'attacked' by the hacker OBN. Here's what happened
Miami agent and model Kay Jenkins was targeted by the Instagram hacker OBN. She revealed to Inman how she lost $10K in the ordeal, and what other agents can do to prevent a similar attack
by Ben Verde Apr 5
Mauricio Umansky's winding road from shaky childhood to luxe CEO
After navigating health scares as a child and struggling early in his career, The Agency CEO's wife, Kyle Richards, suggested he get a real estate license, which he says was the 'best decision ever'
Fredrik Eklund's REAL Messenger to go public via Nova Vision SPAC
The transaction will have a pre-money enterprise value of approximately $150M at closing, according to an announcement Tuesday. The deal is expected to close in the third quarter of 2023
by Lillian Dickerson Mar 28
Where should I post? 3 steps for choosing a social media platform
Not sure where you should be posting online? Here's a hint: Follow your target audience
by Jessi Healey Mar 24
5 time-saving social media tools real estate agents need in 2023
If you're ready to improve your social media results and save time while doing it, check out these handy tools
by Laura Viñalet Mar 22
17 must-follow real estate experts on Twitter who'll help you level up
Opinion
These powerhouse real estate experts share their knowledge on Twitter, taking on real estate topics as well as marketing, operations and other business topics
by Jeremy Knauff Mar 21