Opinion
Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta's latest social media offering. 'If you are on the fence, I am writing this for you'
Let Sue 'Pinky' Benson guide you on how to teach Instagram where your content should be going
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
Opinion
Have you heard about the new app Threads? Think about joining now while it's still the hot new thing in social media
Opinion
Are you thready for it? The Threads revolution is here whether you are ready or not. First impressions count, so don't waste this opportunity
Grow your business and find your ideal clients when you put Instagram to work for you
So you've got a lot of followers but don't know what to say? Find out how to increase engagement in Instagram Stories
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
Social media is a heavily trafficked category in real estate, and this is yet another entry into a crowded space that would require a lot of effort for an already established agent to switch platforms
Reffkin's move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it