How to master hashtags, amplify your social media engagement
Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility
by Laura Viñalet Jul 10
Why Threads is the next big thing for real estate agents
Opinion
Have you heard about the new app Threads? Think about joining now while it's still the hot new thing in social media
by Jessi Healey Jul 10
Threads: First impressions of summer's hottest social network
Opinion
Are you thready for it? The Threads revolution is here whether you are ready or not. First impressions count, so don't waste this opportunity
by Rachael Hite Jul 7
3 rules for prospecting with the power of Instagram
Grow your business and find your ideal clients when you put Instagram to work for you
How do I get better engagement on Instagram Stories?
So you've got a lot of followers but don't know what to say? Find out how to increase engagement in Instagram Stories
by Sue Benson Jun 26
How many Instagram Stories should I do a day?
Opinion
Instagram Stories operate differently than other features like Posts and Reels. Find out how to make them work for your real estate business
by Sue Benson Jun 12
7 educational posts that belong in your social media rotation
You need more than pretty pictures in your social media feed. Make sure you are educating potential clients with your content as well
by Laura Stace Jun 9
SphereBuilder, another social media engine or something more? Tech Review
Social media is a heavily trafficked category in real estate, and this is yet another entry into a crowded space that would require a lot of effort for an already established agent to switch platforms
by Craig C. Rowe Jun 2
Robert Reffkin's mom, Ruth, has joined Compass' Garson Team
Reffkin's move to the social media-forward team will create a cross-generational collaboration that capitalizes on combining varied skill sets to best help clients, Inman exclusively learned
hello, welcome, doormat, door, porch, mat, introduction, hi
We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
by Jimmy Burgess Jun 1
When it comes to Instagram, how personal is too personal?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
A former CNN producer reveals why agents intuitively 'get' social media
Ahead of her appearance at Inman Connect Las Vegas, media strategist Shannon McKinstrie shares how agents can tap into social media as a lead generator without falling into a time-suck
by Andrea V. Brambila May 30
video
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
by Kyle Draper May 27
Your business shouldn't advertise for Memorial Day. Here's why
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
by Jessi Healey May 26
Should you follow everyone who follows you on Instagram?
Find out how to tell the difference between legit Instagram followers and those who are boosting your count without adding value
by Sue Benson May 19