Katie Lance: ‘We’re in a big moment with ChatGPT and AI’
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
by Christy Murdock Aug 9
Leverage AI for your social strategy in 2024 — but maintain authenticity
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
Share your Inman experience. It's an investment in your business
Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move
by Karen Stone Aug 8
An 'entire neighborhood' for sale? Let's unpack that viral TikTok video
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
by Jim Dalrymple II Aug 2
Timothy Di Prizito joins AKG | Christie's International Real Estate
The former GM of Joyce Rey's team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman's success, Di Prizito exclusively told Inman
Marketing content now AI-backed in Chime's latest update
'Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes,' - Chime CTO Henry Li
by Craig C. Rowe Jul 31
Trophy properties are all the rage right now, Jonathan Spears says
Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida
by Lillian Dickerson Jul 31
Avoid a Tori Spelling moment by finding the humanity in clients
An LA Realtor found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. What can his mistake teach you about how you communicate?
by Troy Palmquist Jul 27
How do you use green screen on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you utilize green screen in Stories and Reels
by Sue Benson Jul 24
Carrie McCormick: Every home has a story. As agents, we need to tell it
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
by Marian McPherson Jul 24
3 Threads features this top producer prioritizes
As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents
by Ed Stulak Jul 20
Getting social: 7 steps for exploring emerging platforms
Embracing new social media platforms opens the door to exciting exploration. Here's your guide to undertaking this adventure with confidence
by Jessi Healey Jul 19
'Sew far, sew good' for Threads: The Download
This week on The Download: It's the fastest-growing app ever. Have you signed up for Threads yet?
by Christy Murdock Jul 15
Go beyond: Alternative social media apps to try
Social media should be fun, here are some new platforms to explore
by Jessi Healey Jul 14
Bored with your feed? Try these 4 fresh ideas
Social media is a busy space, and you need to create more impact to stand out. Here’s how to refresh your social media feed next time you feel stuck