'$100K jail cell': Social media drags price point of Texas tiny homes
Is this mini-floorplan a sign of 'shrinkflation' in housing? This month, the internet weighed in on Lennar's idea of affordability at a tiny-home community in San Antonio
by Daniel Houston Aug 31
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Glennda Baker is recognized by her stars anywhere. That's the point
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'
by Lillian Dickerson Aug 10
Katie Lance: ‘We’re in a big moment with ChatGPT and AI’
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
by Christy Murdock Aug 9
Leverage AI for your social strategy in 2024 — but maintain authenticity
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
Share your Inman experience. It's an investment in your business
Sharing your Inman experience, or any real estate conference for that matter, on social media is actually a smart move
by Karen Stone Aug 8
An 'entire neighborhood' for sale? Let's unpack that viral TikTok video
A 35-home listing on Zillow has prompted debate over displacement and institutional investment — and pushback over a TikToker's claim that an 'entire neighborhood' was about to hit the market
by Jim Dalrymple II Aug 2
Timothy Di Prizito joins AKG | Christie's International Real Estate
The former GM of Joyce Rey's team at Coldwell Banker said he is ready to spread his wings and likes what he sees when it comes to Aaron Kirman's success, Di Prizito exclusively told Inman
Marketing content now AI-backed in Chime's latest update
'Our platform has been powered by AI for years, giving our training team the benefit of thousands of real conversations to coach the AI and improve outcomes,' - Chime CTO Henry Li
by Craig C. Rowe Jul 31
Trophy properties are all the rage right now, Jonathan Spears says
Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida
by Lillian Dickerson Jul 31
Avoid a Tori Spelling moment by finding the humanity in clients
An LA Realtor found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. What can his mistake teach you about how you communicate?
by Troy Palmquist Jul 27
How do you use green screen on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you utilize green screen in Stories and Reels
by Sue Benson Jul 24
Carrie McCormick: Every home has a story. As agents, we need to tell it
Ahead of her stage appearance at Luxury Connect, @properties' McCormick — Chicago's No 1 luxury broker — shares what buyers truly care about, the key to storytelling and other advice
by Marian McPherson Jul 24
3 Threads features this top producer prioritizes
As we navigate the ever-evolving social media landscape, it is crucial to recognize both the potential and the challenge it presents
by Ed Stulak Jul 20
Getting social: 7 steps for exploring emerging platforms
Embracing new social media platforms opens the door to exciting exploration. Here's your guide to undertaking this adventure with confidence
by Jessi Healey Jul 19