According to team leader and new Inman contributor Sarah Bennett, video marketing provides tremendous return on investment when you follow these strategies
Agents are scaring up business from buyers and sellers in a tight market by reaching out to their sphere and providing insights that are unique to their market and situation
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
Kymber Lovett-Menkiti leads an Inman Connect panel on attracting and keeping the best of the best in 2024 by establishing a value proposition, creating exposure and cultivating culture
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
Feel like you have to be everywhere all the time? Studies show too much social media is bad for you. Here’s how indie broker Pam Blair keeps a healthy relationship with her feed
The new tool comes during a year of heightened interest in artificial intelligence. It'll help agents write listing descriptions, craft social media posts and more
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you find a new real estate account to follow for inspiration
Is this mini-floorplan a sign of 'shrinkflation' in housing? This month, the internet weighed in on Lennar's idea of affordability at a tiny-home community in San Antonio
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
Brokerages need agents and their personal brands more than agents need the backing of brokerage brands, Baker argued at Inman Connect. 'My name is Glennda Baker, and I am a brand'