Figure out what your 'thing' is, and create a brand around it: Cheryl Eisen on IMG’s new essentials for real estate marketing
Opinion
Ridding your feed of toxicity can be helpful and turn that sometimes dusky Facebook experience into something more useful
3 burning real estate marketing questions — answered
Opinion
Will we ever find another place for like-minded agents who love to blog and grow their social media and online presence?
Opinion
The ability to 'swipe right' to find a perfect match at first glance or 'swipe left' to dismiss those that aren’t has changed the house-hunting environment
3 burning real estate marketing questions — answered
These highly replicatable strategies stem from one simple fact: people love to look at houses
Don't skip these top producer strategies, or you'll likely miss out on lots of potential clients and income
The key to building your brand and capitalizing on marketing efforts is to make it all about the people you serve
Opinion
3 burning real estate marketing questions — answered
Opinion
Optimizing for search engines isn’t just about Google anymore
New report from Adwerx and Real Trends looks at the difference in marketing priorities between agents and brokers
Opinion
Establish trust with potential buyers and sellers before you even meet them
Opinion
Yes, we do have freedom of speech, but we’ve also got a business to run
First — remember that you don't have to be on every platform to be successful