Opinion
It’s important to remember that what once worked won’t always work. Let go of the past, and focus on the future
According to Hanover Pennsylvania real estate agent Colin Cameron, following your own vision creates the path to success
Opinion
Whether you’re creating content or designing a website, it’s important to remember who your audience is and how to effectively reach them
North Carolina agent Carolyn Byrnes says she has learned a lot from her model sister Martha Hunt. Here are the top 6 lessons she applies to her business
Opinion
Here’s how we fix this: Post once a week on your social media accounts about different programs that help buyers and sellers
Looking for a marketing plan to tie to the holiday weekend? It’s not too late! Here are a handful of things you can do in under 3 hours to promote your business
Opinion
It's not as tough as some make it out to be. Interact with users, provide good content, make some effort to build a follower base, test and measure your efforts
ReferralExchange's annual survey showed that agents continued to get a significant amount of business from referrals, even as the market slowed down
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
Having a social media plan is the best way to avoid wasting time while publishing great content and becoming a 'celebrity' in your market
If you're looking to attract homebuyers, create content that answers their questions and helps them navigate the process
An audit will allow you to see the flaws in your current brand, and if need be, you can adjust — or scrap entirely — and rebuild using these 7 tips
Don’t let nerves or fears keep you from cashing in on the benefits of video marketing
How to market to your database without employing extrovert tactics like cold calling, door-knocking or popping by
Opinion
Figure out who is in your audience, learn their pain points, listen to feedback, and leverage social media to reach them with the answers they need