Stephanie Anton reveals where luxury marketing is headed
The president of Luxury Portfolio talks about video, data and social media ahead of Luxury Connect
by Marian McPherson Sep 26
Lead-gen game changer: Work the warm calls
Throughout your career, you’ll need to continue this network-building, back to basics, sphere of influence marketing
by Marilyn Blume Sep 25
How to use social media to deepen your niche
Social media expert Karen Albert has a few simple tips for the top social media sites for agents — they all start with finding your ideal clients
by Pat Hiban Sep 24
How to target market luxury clients on LinkedIn
Opinion
Here's how to rub elbows with luxury players on the social network for professionals
by Italina Kirknis Sep 23
Are open houses worth it? How to ensure they’re not time-wasters
Opinion
If you plan properly and are strategic with your marketing, you’re more likely to land great offers that will lead to a sale
by John Giffen Sep 22
Talkin' 'bout my generation: How to market to your client's stage in life
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
by Christy Murdock Sep 20
Lead-gen game changer: How to get 10,000 new followers in 60 days
With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in 2 months
by Sam Khorramian Sep 15
Want to make your mark in luxury? Conquer these essentials
Opinion
If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between
by Spyro Kemble Sep 6
7 strategies for generating better buyer leads for your listings
The more flexible and adaptable you are, the faster you’ll be able to determine the best formula for you
by Larry Alton Sep 5
30+ free hacks for Instagram and Facebook
At the end of the day, people do business with people they know, like, trust and relate to
by Katie Lance Sep 3
KvCORE shines in increasingly crowded all-in-one platform space
The platform, an Inside Real Estate product, should give brokers plenty to look at when considering a solution to address all pain points along the real estate business spectrum. It has some unique highlights that make it a top contender.
by Craig C. Rowe Aug 29
6 mistakes that'll derail your Instagram in 2021
Social media expert and Curaytor co-founder Chris Smith shares the top mistakes agents make on IG and how to fix them
by Marian McPherson Aug 29
How to keep your commission off the negotiating table
Opinion
You are worth your commission, and be sure to continue striving to be more and more deserving of every dollar you receive
by Aaron Drussel Aug 28
Are brokerages keeping up with homebuyers’ online habits?
46% of all brokerages say ‘keeping up with technology’ will be their biggest challenge in the near future
by Marian McPherson Aug 27