Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
10 ways to provide concierge service, elevate your UVP
Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams
by Jessi Healey Jan 24
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
5 things you can do now to generate leads all year
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
by Kate Hulbert Jan 11
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
Leigh Brown is running for Congress — again
The former NAR vice president of advocacy also ran in 2019, and at that time, she sued the FEC for ordering her to stop running business ads in advance of that year's primary
by Lillian Dickerson Dec 15
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13
How do you add a GIF to an Instagram Reel?
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
by Sue Benson Dec 11
How Katie Lance empowers real estate pros with social media
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
by Brandon Doyle Dec 7
Agent once affiliated with big NY brands goes on racist Insta rant
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks
Women are supporting women on Threads. Should you?
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
by Jessi Healey Nov 30
Why should I talk about personal stuff on Instagram?
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
by Sue Benson Nov 27
Need a break from hustle culture? Cuddle up to plush prospecting
Burned out and bummed out is no way to live. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
by Rachael Hite Nov 25
Strategize for success: Your 2024 social media playbook
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
by Claire Buzzanca Nov 22