Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
It's your year, so jump in with both feet. Marketing expert Kate Hulbert tells you how to generate the leads you need now to keep you busy and productive throughout 2024
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
The former NAR vice president of advocacy also ran in 2019, and at that time, she sued the FEC for ordering her to stop running business ads in advance of that year's primary
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
This week, Sue 'Pinky' Benson explains how to perk up your short-form videos on Instagram with fun and engaging GIFs
As part of his Snapshot series, Brandon Doyle learns how, in a world where digital presence is increasingly crucial, Katie Lance is empowering agents and brokers to thrive
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
This week, Sue 'Pinky' Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business
Burned out and bummed out is no way to live. Try these plush gentle prospecting techniques from Rachael Hite to shift out of the grind and find some peace of mind
Join Katie Lance in this week's Inman Access class and learn how to create a social media calendar that will drive engagement, boost your business and keep you winning through 2024
This week, Sue 'Pinky' Benson explains the three things real estate agents should be doing on their Instagram Stories
Instagram expert Michelle Berman-Mikel teaches you to actively prospect and convert your Instagram connections into buyers and sellers who only want to work with you
According to marketing expert Michelle Berman-Mikel, saying the right thing, then moving the conversation into the real world, allows you to create a social media strategy that converts