What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance Jun 27
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky Jun 25
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis Jun 16
9 tips for making online leads 'stick' with you
It’s common for prospective clients to contact multiple agents when they need help. So, why would they pick you when there are so many other options to choose from? Here are nine tips to help you hold on to those precious online leads
by Andrew Fortune Jun 13
'The organization has imploded': The story behind NAGLREP's mass resignations
Members of the National Association of Gay and Lesbian Real Estate Professionals began resigning en masse Wednesday following weeks of what many said was unacceptable behavior on the part of founder and President Jeff Berger
by Jim Dalrymple II Jun 11
This is not the time for 'marketing as usual'
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
'Normal is over,' and agents need to lean on technology
'Million Dollar Listing' star Ryan Serhant said Tuesday that during a period of crisis, agents should turn to everything from Instagram to phone calls
by Jim Dalrymple II Jun 2
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune Jun 2
3 tips for taking care of business virtually as a team
Be fully prepared to support your clients virtually, guide them through each step comfortably and answer all questions before signing on the dotted line
by Mauricio Umansky May 14
Agents should be authentic, lean on technology during pandemic
The pandemic makes it more important than ever for agents to rely on things like social media, though they should strive to be themselves while creating content
by Jim Dalrymple II Apr 30
5 ways your team can set itself up for post-pandemic success
Consider this time at home the perfect opportunity to audit your business and set positive plans in motion for the future
by Mauricio Umansky Apr 30
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
How to shift your social media content during COVID-19
Opinion
What you share on social media now will affect how you are positioned once we get through this health crisis
by Italina Kirknis Apr 29