This is not the time for 'marketing as usual'
Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn't be afraid to talk about controversial topics
'Normal is over,' and agents need to lean on technology
'Million Dollar Listing' star Ryan Serhant said Tuesday that during a period of crisis, agents should turn to everything from Instagram to phone calls
by Jim Dalrymple II Jun 2
Want to keep your online profiles on point? Here are 5 tips
What people see when they Google you matters, especially when it comes to old and outdated profiles. Controlling your online presence is tricky, but doable. Just have a little patience, and follow these five tips
by Andrew Fortune Jun 2
3 tips for taking care of business virtually as a team
Be fully prepared to support your clients virtually, guide them through each step comfortably and answer all questions before signing on the dotted line
by Mauricio Umansky May 14
Agents should be authentic, lean on technology during pandemic
The pandemic makes it more important than ever for agents to rely on things like social media, though they should strive to be themselves while creating content
by Jim Dalrymple II Apr 30
5 ways your team can set itself up for post-pandemic success
Consider this time at home the perfect opportunity to audit your business and set positive plans in motion for the future
by Mauricio Umansky Apr 30
Want to ramp up new business? Leverage these digital platforms
As traditional, face-to-face methods of generating new business aren't an option, now is the time to leverage digital marketing instead, using both simple organic strategies and paid traffic
by Elisha Israel Apr 30
How to shift your social media content during COVID-19
Opinion
What you share on social media now will affect how you are positioned once we get through this health crisis
by Italina Kirknis Apr 29
How to become the go-to team in your area
Find an area that you want to dominate, thoroughly learn it, and give back
by David Parnes AND James Harris Apr 23
Wondering how to stay focused on both life and work? Here's a plan
The changes brought on by COVID-19 have turned most people's days upside down. But by establishing structure, creating a checklist and placing a divide between work and life, you can find calm in chaos
by Barb Zuckerwise Apr 21
How to support your business — and your community — today
If you're pivoting your business to connect with others and serve now — you're already building a stronger base for future business. Here are a few more ways to strengthen your strategies and plant seeds of kindness in your community
by Missy Yost Apr 20
3 ways to up your Instagram game during quarantine
A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact
by Mauricio Umansky Apr 16
How to prospect in a shelter-in-place world
When staying at home and working virtually, how do you prospect and keep moving forward? Here are three initiatives you can adopt for your team
by David Parnes AND James Harris Apr 16
4 basics to remember in the era of virtual business
Here are a few things to keep in mind when migrating your team's business to the virtual world
by Mauricio Umansky Apr 9
How to build your pipeline through social media advertising
With the right strategy in place, social media is a powerful marketing tool for your business. Here's how to build a social media marketing funnel to continually develop meaningful connections and find leads
by Kelly O'Brien Apr 8