Pulse: What are you leaning on to get through 2020?
In looking back, what do you think is responsible for keeping your business going this year? Is it your team leader, colleagues, digital platforms, communication tools or something else?
by Inman Jul 29
Pulse: The social media tools our readers can't live without
Digital marketing is becoming increasingly important — if not absolutely essential — in this new normal. So, this week, our readers share the social media tools they can't live without today
by Inman Jul 28
Local video app Yaza adds new features as agents pile on
Opinion
Starting with one real estate agent user, the location-marking video app has ballooned to 2,000 in as many months.
by Craig C. Rowe Jul 27
Kick it up a notch — 5 tips for conducting business virtually
Yes, a lot of professionals are still working from home. Although it's impossible to ignore the inherent difficulties associated with the current state of things, agents need to rise above them and improve these 5 practices
by Jeremy Kamm Jul 23
Pulse: What social media tools can you not live without?
What have you been using to up your content game lately? This week, we're asking you to share the essential, go-to tools in your social media marketing toolbox
by Inman Jul 22
Forget thoughtless mass emails: Focus on a personalized approach
By incorporating a customized strategy, you will strengthen the core connection that people in your sphere have with you and remind them that you are someone they know, like and trust
by Brandon Doyle Jul 20
The Real Word: How useful are Zillow's agent profiles?
More this week: A possible increase in property taxes and how to avoid trouble on social media
by Byron Lazine Jul 17
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
John Legend to Houston Association of Realtors: 'Fix the real problem'
The singer asked the real estate industry to focus on housing discrimination instead of fixing 'fake' problems, like removing 'master' from multiple listing service descriptions
by Marian McPherson Jun 29
What should agents post? 5 social media guidelines for 2020
A lot of agents are questioning what’s appropriate to post on social media amid the pandemic and the current protests on racial injustice. Here are a few guidelines on what to post (and what not to)
by Katie Lance Jun 27
3 ways to make this summer a productive one
Summer might look a little different this year, but that doesn't mean teams shouldn't ready themselves for high volumes of business. Here's how to stay productive this season, while making sure to carve out some time for rest and relaxation
by Mauricio Umansky Jun 25
12 action items for finishing the year strong post-lockdown
Although we're about to ease into a summer of uncertainty, agents still have an opportunity to take advantage of the months ahead and rev up their business — and they can start by tackling these 12 strategies
by Jeff Glover Jun 25
Take the lead! 8 lead generation strategies to focus on now
If you've lost some of that drive you started 2020 with, it's time to start back up and try some new things. Here are eight lead generation ideas that can help you through today's COVID-19 situation
by Alana Gaddis Jun 16