Nest Seekers International adds No. 1 real estate YouTuber to its ranks
YouTuber and producer Erik Conover has joined Nest Seekers after building one of the top luxury real estate and lifestyle channels with 1.5M followers
by Marian McPherson Oct 6
The DC agent balancing his time between work and family
This week, Chris Perry, a Realtor at Coldwell Banker in the Washington, DC metro area, hustles to make his active contract goals while preserving time for family
The Real Word: Zillow to hire agents — now what?
Opinion
This week, Byron Lazine and Nicole White discuss Zillow’s latest announcement, Netflix’s new social media docudrama and America’s largest artificial surf park
by Byron Lazine Oct 2
6 tips for creating explosive social media engagement with hashtags
Social media experts Zena Cherian and Chris Rodgers share what real estate agents need to know about using hashtags to drive engagement and growth
by Marian McPherson Sep 28
How 'The Social Dilemma' relates to your business
Opinion
A new docudrama on Netflix highlights the dangers of social media and the many ways these platforms are designed to gather data and manipulate its users. But what does it have to do with your business? Here are a few takeaways
by Rachael Hite Sep 28
The Real Word: Should agents disclose referral fees?
Opinion
This week, Byron Lazine and Nicole White discuss the importance of disclosing referral fees, markets in trouble and ways to use TikTok for business
by Byron Lazine Sep 25
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
Get more out of Instagram! 12 tips every agent should follow
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
3 facets to consider when choosing your luxury brokerage
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Pulse: What's working for you on social media?
This week, we're asking our readers to share how they're engaging with their audience on social media. What type of content are you sharing? What's resonating with your followers and friends?
by Inman Sep 16
How to stop posting listings and start winning at social media
Marki Lemons-Ryhal and Katie Lance both said Tuesday that agents should post original content on social media and resist the urge to just share listings
by Jim Dalrymple II Sep 15
Ryan Serhant is breaking out with his own brokerage
After more than 10 years working as an agent at Nest Seekers International, Ryan Serhant has launched his own brokerage called "Serhant."
by Lillian Dickerson Sep 15