5 steps for creating an effective social media policy for 2021
By keeping the framework current, you’ll ensure that your social media efforts have an informative and engaging foundation from which to grow
by Katie Lance Nov 21
Up your social media look with Feed Appeal
Opinion
The new social media content company has its design roots in Silicon Valley, but it's aiming to make the real estate industry look better online
by Craig C. Rowe Nov 6
Get your networking on! 4 tips for connecting in the age of COVID-19
Networking isn't about meeting someone on LinkedIn, having a good discussion, and promising to follow up at a later date and time. It goes far beyond that, especially today. Here are a few timely tips
by Anna Johansson Nov 5
Compass offers agents new solution for digital ad campaigns
The brokerage founded primarily on offering agents new technological advantages adds digital advertising to its suite of Marketing Center solutions
by Craig C. Rowe Nov 4
5 ways to harness PR and stand out in today's market
PR is a vital component of achieving success in today’s cutthroat market. Here's how to push your business forward and reach the right clients by being strategic and working with PR pros
by Durée Ross Nov 4
Enforcers won't be 'sniffing around every facet of your personal life': NAR unpacks hate speech policy
First-ever virtual Realtors Conference & Expo kicked off with a discussion on Monday about controversial proposed changes to the National Association of Realtors' Code of Ethics
Show off your listing! 6 tips for creating engaging IGTV videos
Virtually touring a home is an essential part of the business now, so IGTV is a worthy place to focus video efforts. Here are a few tips to help you gain traction
by Mauricio Umansky Oct 29
Redfin listing goes viral thanks to wild, winding 3D walkthrough
A Redfin listing in Louisville captured the imaginations of Twitter users as they tried to navigate a 3D walkthrough filled with twists, turns and surprises
by Marian McPherson Oct 28
How to map out your 2021 social media plan
Here's how to start putting the building blocks in place for a solid year of engagement
by Katie Lance Oct 25
NAR's proposed ethics changes miss the mark
Opinion
If the intent of the Code of Ethics is to hold real estate professionals to a higher standard, the proposed addition fails to achieve that. Here's why — plus what could be done
by Teresa Boardman Oct 22
Constellation Real Estate Group acquires digital marketer Paradym
CREG continues to grow in the marketing space by absorbing long-time industry player, which first offered CD-ROM tech in the early 1990s
by Craig C. Rowe Oct 19
Keep up! 3 tips to navigate the post-pandemic sales boom
Is the COVID-induced hubbub of activity keeping you on your toes? These 3 tips will help you keep your post-pandemic momentum going and stay on track with your clients’ evolving needs
by Santiago Arana Oct 19