5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
What the heck is Clubhouse? Here's the haps on this invite-only app
The iPhone-based app's invite-only and celebrity-endorsed status gives it an air of mystique, which is why people are begging for a way in. Here's what you need to know before giving it a whirl
by Jay Thompson Jan 6
How to blog your way through more website traffic
Don’t overlook the importance of blog posts for bringing in new viewers — and potential business. With a little effort and consistency, you can give your website a considerable bump in SEO, social media engagement and traffic
by Eric Eltzholtz Dec 28
The Real Word: Did Brad Inman's 2020 predictions come true?
Opinion
This week, Byron Lazine and Nicole White discuss Brad Inman's predictions from last year, how home design could change and top social media trends for 2021
by Byron Lazine Dec 24
How to use your CRM to drum up new business in 2021
Having a well-organized and updated CRM can go a long way in helping you strengthen old connections and prevent the new ones from falling through the cracks. Here’s how to keep yours in tiptop shape
by Kathleen Black Dec 24
Top 9 social media trends to watch in 2021
Opinion
Squeeze the most out of your content, and maximize your social media presence with these tips
by Katie Lance Dec 20
11 tech products we loved in 2020
Opinion
From digital closings to a powerful way to analyze your CRM database, here are 11 products that stood out in a year of remarkable evolutions in real estate tech
by Craig C. Rowe Dec 18
3 top-notch marketing courses to elevate your digital game
With these 3 courses available online and on demand, you can take your digital marketing game to the next level in 2021 — without giving up valuable time and resources
by Victoria Kennedy Dec 15
Take control! 5 ways to generate your own leads
As a real estate agent, you're operating your own business, which means you have to be in charge of generating your own leads. Here are a few tried-and-true strategies
by Faisal Susiwala Dec 10
The actor-turned-real estate agent making his way in the Hamptons
Kyle Barisich had planned on embarking on a career in real estate someday, but he had no idea how quickly that day would come after theaters were shut down due to the pandemic
Can misgendering someone violate the NAR Code of Ethics? It depends
National Association of Realtors members discussed whether supporting certain political candidates, using the wrong pronouns or opposing same-sex marriage could be hate speech
7 ways to connect with first-time millennial and Gen Z buyers
To appeal to millennial and Gen Z buyers, you should familiarize yourself with their comfort zones, priorities and the challenges they face now. Here's what you need to know
by Ben Mizes Dec 1
5 ways indies are preserving their culture in a digital work world
Here are a few strategies some indie brokers are implementing to try and keep their company's culture going strong in a largely remote work world
by Lillian Dickerson Nov 30
Want to hit the ground running in 2021? Follow these 8 steps
To make the most of their time, agents need to hit the restart button now — before jumping into the new year. Cross out these actionable items, and you'll kick off 2021 right
by Mayleene DeFreece Nov 28
Real Grader helps keep agents' online reputation on track
Opinion
Multifaceted technology service helps agents market and manage their digital footprint with tools for social media, contact sharing and profile monitoring
by Craig C. Rowe Nov 27