Florida agent Carly Allison's TikTok videos have racked up hundreds of thousands of views, and are now generating leads too
Real estate Instagram pros who spoke at Inman Connect Now on Tuesday stressed that agents should be authentic on the platform, and not worry too much about creating a ton of industry-specific content
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
The National Association of Realtors' board of directors held its biannual meeting Friday on the last day of the trade group's midyear conference, the Realtors Legislative Meetings
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
Opinion
The real estate business is insane right now. You’ve got frustrated buyers. You’re (rightfully) frustrated — and humor is a great escape. However, it's also rife with danger. Here's why you should think before you post
New agents are constantly asking Mauricio Umansky, founder and CEO of The Agency, what he did in his first year as an agent to lay the foundation for his career. Here, he shares the daily habits that helped set him up for success
Find out what some of today’s most innovative agents and brokers are doing to set their video content apart from the competition
By making the best use of the tools available in today’s tech-laden world, you can free up time to focus on what really matters — building genuine, lasting relationships with clients and helping them find the property of their dreams
Opinion
This week, Byron Lazine and Nicole White discuss how climate change is affecting the housing market, Zillow’s ad campaign, and features you should be using on Facebook and Instagram
'I'm from California; it's the cheapest apple I've ever seen,' one bidder says in a TikTok that skewers real estate bidding wars
Getting your name out there consistently (and frequently) is the key to building name recognition and retaining clients. Make sure your past clients don't forget you and choose to use you again next time they need an agent
The audio-only discussion app remains popular among real estate professionals. But those who want the most out of it should follow a few key practices
If the social media platform is no longer performing for you, it's likely you’ve fallen into one of these common traps
Social media is the new database, and you should treat your followers as you would your client address book. Here's how to get started