Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
Want to find out how to boost your presence on two of the most powerful social media platforms? Social media guru Katie Lance shares her top tools and tips for Facebook and Instagram
Here's how to further your social media reach, maximize your profiles and generate leads on Instagram — on a dime
Prospecting can be an intimidating task for a lot of agents. However, there's really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started
Edutainment, a marriage of education and entertainment, is playful but informative and can go a long way in capturing — and keeping — your audience's attention. If you're ready to dream up some "edutaining" video content, here are a few ideas to get you started
At Connect Now, social media strategist Chelsea Peitz broke down how agents can utilize the '5 S' strategy to amp up their digital presence
From sharing personal stories to engaging with your audience and creating valuable content, utilizing these tools will ensure your sphere of influence continues to grow
This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few creative ways Instagram can help you reach potential sellers
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest