How to generate great leads in any market — no matter where you live
As the housing market continues to evolve, real estate agents at Inman Connect Las Vegas say they're keeping an eye out for ways to create connections between multiple regions
by Lillian Dickerson Oct 26
Want to be Googleable? Follow these 5 simple steps
Don't miss the opportunity to be found online by not having your online presence updated. Follow these steps so your next clients can easily Google you
by Mary Hind Long Oct 13
How to expand your luxury real estate network
Any luxury agent will tell you that the strength of your career is as good as the vastness of your network. So, if you're starting to build your contacts, here are a few tips to help you hit the ground running
by Santiago Arana Oct 12
3 steps for branding yourself as the local expert on Instagram
Implement these strategies today to start grabbing local prospects' attention online and generating leads
by Heather Colby Oct 11
Real estate agent in hot water over costly missing apostrophe
Agent Anthony Zadravic is faced with hundreds of thousands of dollars in court costs after he neglected to place a crucial apostrophe in a Facebook post bashing his former workplace
by Lillian Dickerson Oct 11
Zillow, Warburg and 4 takeaways from Coldwell Banker's Gen Blue
The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker's latest gathering
by Jim Dalrymple II Oct 7
How the pandemic made social media even more important
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
by Jim Dalrymple II Oct 6
Facebook down! 4 ways to be ready next time
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
by Craig C. Rowe Oct 5
'Instagram is probably the best bet': 3 ways agents can win social media
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
by Jim Dalrymple II Oct 5
Hit refresh on your digital footprint with this simple checklist
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
by Jimmy Burgess Oct 1
Stuck in a rut? 22 under-the-radar lead generation ideas for agents
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
by Lillian Dickerson Sep 30
How agents can turn Instagram into a major source of business in 2023
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
by Jim Dalrymple II Sep 30
TikTok for real estate agents in 2022: An Inman Handbook
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
by Lillian Dickerson Sep 24
'It's never enough!' How to talk to your sellers about marketing
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
by Carl Medford Sep 22
How this new agent sold her first $15.5M home at the height of COVID
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
by Siena Dorsey Sep 21