The pandemic, a big acquisition and the specter of Zillow were all significant parts of Coldwell Banker's latest gathering
The pandemic has increased the amount of time people spend on mobile devices and driven more consumers to find businesses online
How did Facebook's outage affect those industries that run ads and use its reach to empower marketing campaigns? Here's how the real estate industry can be better prepared next time
Social media platforms can be a source of leads and deals, but agents should focus on being authentic and finding a niche, experts said during Coldwell Banker's Gen Blue Experience
Here’s what real estate agents need to do to clean up their online presence and get the most from digital marketing efforts
Sometimes using the latest, cutting-edge tech tools are the way to go, but often old-school analog methods just can't be beat
Instagram has experienced a resurgence lately. The platform also has a proven track record as a source of leads and clients for real estate professionals, agents told Inman
For interested real estate agents looking to expand their marketing reach, it's not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
Some agents are making thousands on ad revenue from YouTube, and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform's technology
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look