What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
Connect to convert: 11 tips for better social media engagement
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
by Jimmy Burgess Apr 15
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
Meet Playhouse, the app that wants to turn Zillow scrolling into a game
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
by Jim Dalrymple II Apr 7
5 expert networking tips to go from a rookie to a real estate rockstar
Opinion
A robust network is the best way to find new leads, line up your next job or help big clients find homes that meet their exact specifications
by Luke Babich Apr 4
'I’m screwed:' This broker’s real-life hacking horror story
Opinion
We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Let this real-life hacking horror story inform the way you protect yourself and your business
by Erica Ramus Mar 24
Speed to lead: How to make response time your top priority
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
Still going strong, William Raveis RAMP solution is an in-house winner: Tech Review
Opinion
The company also offers a single sign-on Intranet as a portal to a CRM for agents that doesn't get bogged down with features or too many tactical amenities, it's a simple approach to managing names and profiles, including what Raveis services they've engaged
by Craig C. Rowe Mar 18
Meet the next generation of high-net-worth buyers
Opinion
Millennials make up the next generation of high-net-worth buyers, and spend 21.6 percent of their income on housing. Here's what makes them tick and what they're looking for in an agent
by Mauricio Umansky Mar 17
Are you for real? 4 tips for social media authenticity
Opinion
Life isn’t always picture perfect. The more you can showcase your authentic self on social media, the more like-minded people you will resonate with and potentially work with
by Laura Stace Mar 8
Top Augusta Realtor Venus Morris Griffin goes viral with story of abuse
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago
Is social media actually bringing you business?
Real estate agents are led to believe that there is a correlation between social media success and real estate sales success. It's time to separate facts from wishful thinking
by Teresa Boardman Feb 25
She was hacked on Instagram. Now a Compass broker is speaking out
Nancy Gordon told Inman she had been trying to do several things at once when the hack happened — like many real estate professionals tend to do — which likely made her more off-guard than she might have been otherwise
by Lillian Dickerson Feb 23
#FreeMarkWillis hashtag gains steam amid Keller Williams, eXp beef
Dozens of posts on various social media platforms have weighed in on the latest chapter of a long-running feud between eXp Realty and Keller Williams
by Jim Dalrymple II Feb 11