Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
How bad is it? 17 tasks agents can't afford to procrastinate on (for long)
When your to-do list is miles long, it’s critical to prioritize — not procrastinate. Inman’s Lillian Dickerson talked to the experts to help you suss out what can wait and what can't
by Lillian Dickerson Apr 25
Real estate reality TV is like 'my life on steroids,' celebrity agents say
Being a celebrity real estate agent isn't as glamorous as it may seem, say agents who have starred on some of real estate's most popular reality TV shows
by Lillian Dickerson Apr 19
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19
Connect to convert: 11 tips for better social media engagement
Opinion
Being on social media is essential in the real estate industry today. It offers you the opportunity to connect both locally and with those who are part of the current relocation surge
by Jimmy Burgess Apr 15
'Bigger is not always better': 5 tips to elevate your social media
Regardless of how you feel about it, in this day and age, social media is a powerful tool. Here's how to put it to work for your real estate business
by Ricardo Rodriguez Apr 14
Meet Playhouse, the app that wants to turn Zillow scrolling into a game
Opinion
Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it's TikTok, but for real estate
by Jim Dalrymple II Apr 7
5 expert networking tips to go from a rookie to a real estate rockstar
Opinion
A robust network is the best way to find new leads, line up your next job or help big clients find homes that meet their exact specifications
by Luke Babich Apr 4
'I’m screwed:' This broker’s real-life hacking horror story
Opinion
We all need to figure out a way to live online — in the cloud — but we also need a way to survive if our systems go down. Let this real-life hacking horror story inform the way you protect yourself and your business
by Erica Ramus Mar 24
Speed to lead: How to make response time your top priority
Opinion
Conversion is the name of the game, and it requires rapid engagement with each lead. These hacks will help you speed up your response time so that you can connect with your prospects quickly and win their business
by Tom Toole Mar 23
Still going strong, William Raveis RAMP solution is an in-house winner: Tech Review
Opinion
The company also offers a single sign-on Intranet as a portal to a CRM for agents that doesn't get bogged down with features or too many tactical amenities, it's a simple approach to managing names and profiles, including what Raveis services they've engaged
by Craig C. Rowe Mar 18
Meet the next generation of high-net-worth buyers
Opinion
Millennials make up the next generation of high-net-worth buyers, and spend 21.6 percent of their income on housing. Here's what makes them tick and what they're looking for in an agent
by Mauricio Umansky Mar 17
Are you for real? 4 tips for social media authenticity
Opinion
Life isn’t always picture perfect. The more you can showcase your authentic self on social media, the more like-minded people you will resonate with and potentially work with
by Laura Stace Mar 8
Top Augusta Realtor Venus Morris Griffin goes viral with story of abuse
Venus Morris Griffin is a top Realtor in Augusta, Georgia, and vice president of Meybohm Real Estate. This week, she made headlines for something that changed her world over a decade ago