5 low or no cost ideas for thrifty 1st year real estate agents
Ouch! With inflation at an all time high, 2022 first-year agents may be feeling the burn more than their previous class. Read this to help create some room in your budget
by Darryl Davis Jun 11
Madison 'TheNYCAgent' Sutton leaves BHS for SERHANT.
Known as 'TheNYCAgent,' TikTok star Sutton takes social media magic to SERHANT. The move comes a month after SERHANT. and BHS leaders sparred over role of reality TV in real estate
by Marian McPherson Jun 7
9 low-cost and no-cost ways to grow your business
Opinion
Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn't have to be expensive
by Christine George Jun 2
Did Realogy land the Anywhere rollout? Experts split on strategy
Six branding experts share their thoughts on Realogy's rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be
by Marian McPherson May 31
Brown Harris Stevens' TikTok has arrived. Here are its 6 best videos
The brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far
by Lillian Dickerson May 13
23 Instagram accounts that will help you be a better real estate agent
Opinion
Follow these pros on Instagram for ideas, tips and inspiration to grow your following and your business
by Jimmy Burgess May 12
Want a piece of Facebook history? Even if you don't, it's yours for $5.3M
The Silicon Valley home where a young Mark Zuckerberg, Dustin Moskovitz and Sean Parker gave birth to the social media network — now known as Meta — has listed for $5.3M
by Lillian Dickerson May 11
Can't wait? 4 tips to grow your social media following quickly
Opinion
When growing your social media audience, remember that it will be a marathon and not a sprint. You want to build a qualified audience that will be receptive and will engage with your content
by Laura Stace May 9
On a dime: Bootstrap your business with these 8 simple strategies
Four real estate agents share how fellow professionals can reconfigure their budgets and save on everything from tech, marketing, open houses, closing gifts, gas and so much more
by Marian McPherson May 6
NAR heads into midyear gathering while under siege on multiple fronts
The National Association of Realtors, which boasts 1.5M members, will tackle real estate's hottest topics a week after suffering a series of legal setbacks in court. Here's a breakdown of the agenda
by Jim Dalrymple II May 2
Katey Bridges' viral TikTok fail sparks 'ah' moment for agent duets
One woman's social media mishap has become a font of inspiration for dozens of real estate agents who are 'showing their fit off' by posting duets with the accident-prone Texas TikToker
by Lillian Dickerson Apr 28
How bad is it? 17 tasks agents can't afford to procrastinate on (for long)
When your to-do list is miles long, it’s critical to prioritize — not procrastinate. Inman’s Lillian Dickerson talked to the experts to help you suss out what can wait and what can't
by Lillian Dickerson Apr 25
Real estate reality TV is like 'my life on steroids,' celebrity agents say
Being a celebrity real estate agent isn't as glamorous as it may seem, say agents who have starred on some of real estate's most popular reality TV shows
by Lillian Dickerson Apr 19
What sells? Owning your personality and being yourself
The Agency agent Matt Lionetti tells how eschewing common branding advice and owning his personality revived his career and changed his life
by Marian McPherson Apr 19
Ryan Serhant to agents: Find the 'and' in your personal brand
Find authenticity, lean into your passions and think about your future self, says 'Million Dollar Listing New York' star Ryan Serhant
by Lillian Dickerson Apr 19