Work smarter! 5 rules for repurposing real estate content
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
by Laura Stace Oct 10
content creation, content, ideas
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
by Dani Vanderboegh Oct 4
Zillow Gone Wild poked your weird listing. Don't worry — it might help
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates 5 listings that got put through the wringer on ZGW
by Ben Verde Sep 27
Promoting your event on Instagram? A step-by-step guide to getting attention
If you want to use Instagram to promote one of your upcoming events, you need to take it seriously. These 3 critical elements help ensure your event is a smash hit
Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6
How to turn your Facebook friends into Instagram followers
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV
Learn how to use Instagram Reels to not only grow your business but also earn money too with mother-son duo at ICLV
by Jessi Healey Aug 22
WATCH: The rise of the real estate influencer
How is the role of the agent evolving into influencer marketing? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker about being creators
by Rachael Hite Aug 19
How to handle an agent’s social media post gone sideways
Opinion
This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require guidance from her broker
by Anthony Askowitz Aug 17
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17
Is 'shift' the new 'pivot'? 5 ways to generate listings in a rocky market
For agents looking to change their listing generation strategy in a shifting market, top agents Jonathan Spears and Lauren Rosin shared their tips at Inman Connect Las Vegas on Wednesday
Chime stays busy in 2022, rolls out Social Studio marketing tool
The company announced at Inman Connect Las Vegas, the tool allows a hands-off approach to social outreach and a way to promote without spending long hours devising a strategy
by Craig C. Rowe Aug 3
TikToker slams Airbnb host for renting out former slave cabins
Attorney Wynton Yates specifically called out an Airbnb listing called 'The Panther Burn Cottage @ Belmont Plantation' in Greenville, Mississippi, which has since been removed from the site
'It's so hopeful!' Drew Barrymore is every homeowner in viral TikTok
The beloved 'ET' actress may have just solidified her spot in the public's hearts with her unfiltered reaction after uncovering a hidden window during her home renovation project
Homeseller blasts messy buyers in viral TikTok. Oh, and there's a goat!
TikTok user @fortdefiance said she asked a real estate agent to show her home to a family. When she returned home, she noticed something askew — but the injured baby goat wasn't the problem
by Ben Verde Jul 6