7 tactical marketing strategies to prepare agents for success in 2023
During an Inman Connect panel on Tuesday, social media coach, speaker and foreclosure expert Marki Lemons-Ryhal shared key tips for agents to up their marketing games
by Lillian Dickerson Oct 18
Let’s Tok about it: Creating fun, engaging content for your real estate business
Opinion
Embracing this app is embracing a living, breathing platform, where the full spectrum of personalities, opinions and characters are what gives air to its lungs
by Katelyn Castellano Oct 17
Use these 11 magic words to unlock opportunity in your business
Choose your words wisely. They truly do set the course for your journey. Focus on your ideal clients and how you can best serve them
by Jimmy Burgess Oct 13
7 tips for raising your profile (and building your network) with LinkedIn
Opinion
If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers
by Troy Palmquist Oct 11
Put your Instagram content to work! 3 steps for growing your audience
Don’t have time to create new content for every platform? Check out these three tips for how you can repurpose content you post on Instagram and use it for your email list
Work smarter! 5 rules for repurposing real estate content
Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss your message
by Laura Stace Oct 10
content creation, content, ideas
To take the hard work out of idea generation and let you focus on content creation, we've pulled together this massive list of content ideas from pros in the field
by Dani Vanderboegh Oct 4
Zillow Gone Wild poked your weird listing. Don't worry — it might help
For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates 5 listings that got put through the wringer on ZGW
by Ben Verde Sep 27
Promoting your event on Instagram? A step-by-step guide to getting attention
If you want to use Instagram to promote one of your upcoming events, you need to take it seriously. These 3 critical elements help ensure your event is a smash hit
Stop chasing social media trends: 7 marketing mistakes agents make
Has your marketing presence taken a tumble? It may be time to review your current plan and make sure that you are not making these common errors
by Luke Babich Sep 6
How to turn your Facebook friends into Instagram followers
Ready to build more traction on your Instagram account? These essential tips will help you understand the differences between Facebook and Instagram audience building methods
WATCH: Getting real about using Instagram Reels with mother and son duo at ICLV
Learn how to use Instagram Reels to not only grow your business but also earn money too with mother-son duo at ICLV
by Jessi Healey Aug 22
WATCH: The rise of the real estate influencer
How is the role of the agent evolving into influencer marketing? Moderator Kendall Bonner speaks with experts Sean McPeak, Giselle Ugarte, and Glennda Baker about being creators
by Rachael Hite Aug 19
How to handle an agent’s social media post gone sideways
Opinion
This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require guidance from her broker
by Anthony Askowitz Aug 17
Is your Facebook page a ghost town? 5 mistakes that scare off clients
Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
by Laura Stace Aug 17