Tap into the power of social media for authentic connections
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business
by Rick Guerrero Dec 6
7 simple, smart social media strategies savvy agents swear by
Less is more. If you want big social media results, keep it simple, Mainframe’s Sean Frank writes. Show up, be yourself, and don’t make needless mistakes
by Sean Frank Dec 4
About to expire? How to hit reset on stale listings (and salty sellers)
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property
by Bernice Ross Dec 4
Rebuilding your real estate business systems for a fresh start
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make
by Darryl Davis Nov 15
Unlock the power of repurposing long-form content for social media
Tune in to Inman Access, and learn how to transform long-form content into 18-20 bite-sized, high-impact pieces for your social media channels
by Inman Nov 14
A 25-acre 'tree house' haven with an airplane guest room hits market
The unique getaway completed in 2010 by late craftsman and entrepreneur Reggie Whibley is on the market for $1.75M. The hunt is on for a buyer who doesn't care about cell or internet service
by Lillian Dickerson Oct 18
How every agent can max the impact of social media
Want to be more effective on social media and reach even more potential clients? Bernice Ross shares how to take your posts, Stories and Reels to the next level
by Bernice Ross Oct 15
10 Halloween marketing ideas to stir up some magic at your listings
Looking to get more eyes (of newt!) on your listings, bewitch the neighborhood and cast a spell on the right buyer? Try these spooktacular Halloween listing marketing ideas from Darryl Davis
by Darryl Davis Oct 12
Podcasts, social media, more: 4 ways to add leverage with content
Rick Guerrero and social media star Jenny Lynn Tran discuss how you can use content to add value, educate, and connect with clients and colleagues
by Rick Guerrero Oct 11
Laura Monroe joins REALM as executive director for innovation
The former Global Head of Community at Inman will drive innovation and brand strategy in her new role at REALM to help enrich the member experience
Be very demure, very mindful of viral social media micro-trends
Opinion
Trainer Rachael Hite breaks down the latest viral TikTok trend from influencer Jools LeBron and gives guidance on whether real estate agents should hop on the bandwagon
by Rachael Hite Aug 24
Simone Biles shares dream mansion's progress post-Olympics
Biles isn't sitting back and relaxing after a successful run at the 2024 Paris Olympic Games. Now that the gymnast is back in Texas, she is returning to the ongoing construction of her dream home
by Lillian Dickerson Aug 15
Engel & Völkers unveils Canva collaboration for agent marketing
E&V Create powered by Canva will be accessible to all Engel & Völkers Americas agents. The tool features thousands of Engel & Völkers templates, Inman has learned exclusively
by Lillian Dickerson Jul 31
Yes, you can talk politics on social media. Here's how
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
by Jessi Healey Jul 18
unprofessional, lazy, stuck, writers block, mistakes, bored
As a real estate agent, your reputation can make or break your business. Christy Murdock shares 7 things that can significantly damage your professional image and what you can do to avoid them
by Christy Murdock Jul 7