If you're not inviting this particular demographic, it may be costing you buyers
![Finding sellers in 2014: Do you have a plan? [webinar recording]](https://assets.inman.com/wp-content/uploads/2014/02/SmartZip-webinar-450x253.jpg)
The latest insights and technology for your real estate business
Agents can manage and convert leads in Market Leader's 'Pro' software
Business tips from Long & Foster's Alyssa Hellman
What consumers and agents can learn from HGTV and TLC
If prospective buyers can't picture living in a particular home, they'll walk away
Industry veterans to provide insights on product features and services that can help agents land listings
SmartZip Analytics Inc. has updated its predictive marketing platform to allow homeowners to request changes to their SmartZip home valuations through a real estate professional.
Pleasanton, Calif.-based SmartZip rolled out its SmartTargeting platform in the summer of 2010 with the aim of targeting potential home sellers. The platform’s latest update, SmartTargeting 3.3, includes a lead capture system, SmartHomePrice.com, that gives homeowners instant access to their estimated home values as determined by SmartZip’s automated valuation model (AVM).
Even as market heats up, seriously overpriced listings won't sell
As technology and markets change, preferences of each group will endure
Builders recognizing that general agents control prospects
How agents are coping with inventory shortages that are likely to last into 2014
Commentary: Realtors need inventory, builders need qualified prospects
Some phrases in listing descriptions are tied to regions and price points