What the Super Bowl halftime show and real estate have in common
Opinion
Strive to be the producer who solves problems and guides clients, who helps others get better and who gives back to this industry we all love
by Jay Thompson Feb 5
Lesson Learned: Listen to your inner voice
Not sure where to focus your energy as you build your business? Naples agent Sonja Pound suggests you trust your gut
by Christy Murdock Nov 18
Why your script just flopped
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles  
by Bernice Ross Oct 14
Keller Williams training scripts called out in commission lawsuit
The massive class-action antitrust suit specifically cites training scripts as evidence KW engaged in steering buyers away from low-commission listings
by Andrea V. Brambila Jun 19
3 best tools for building a real estate farm
Agent Scott Himelstein shares tools and methods that have helped him succeed over the years, including scripts and strategies that he swears by
by Pat Hiban Jan 30
7 real estate scripts that stand the test of time
Oldies but goodies, these 20th century objection handlers still work great today
by Bernice Ross Aug 13
10 tips for fearless door-knocking
Opinion
How are you adding value to the people on the other side of the door?
by Rachel Adams Oct 10
Handling objections: How to chase and unpack the 'no'
Start seeing rejections as opportunities rather than failures
by Matt Johnson Aug 22
Why being authentic is a winning strategy that pays off
Leigh Brown: 'People want you to be a human because that's why they need us for real estate'
by Matt Johnson Aug 15
How real estate agents can overcome a low-inventory market
Whoever masters the listing search now will see referrals pour in when the market slows
by Dawn Dunavant Jul 24
Special Report: The art of handling objections in real estate
Every client question is an opportunity to prove value
by Gill South Jun 6
How to respond when real estate clients demand to know your politics
Opinion
If you're prepared to make it work despite a potential divide, stay neutral and find common ground
by Bernice Ross Feb 20
Seasoning
How to help seller clients see value beyond your industry years
by Caroline Feeney Feb 3
A man's hand navigating GPS while driving
How to plan for a fruitful next year
by Bernice Ross Dec 12