Consumers read 10 reviews first! What's your review strategy?
Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should
by Lisa Suazo Apr 7
8 ways to rank higher on Google — and improve your website traffic
Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business
by Kate Hulbert Apr 6
Inman Handbook: Optimizing your Zillow profile for maximum impact
Considering marketing your services on Zillow? Find out everything you need to know to get started, maximize your presence and manage your online reviews
by Christy Murdock Sep 14
Social proof is crucial to getting new clients — here's why
If you want to stand out and inspire interest in your business, there’s no better way than to have past clients vouch for your work. Here's why social proof is invaluable in drawing new clientele and bolstering your online presence
by Brandon Doyle Aug 3
Want more good buzz? 18 tips for boosting online reviews
Opinion
Make getting reviews part of your process, reply to all your reviews and reach the masses who use reviews to help them find a service provider
by Jay Thompson Jul 22
7 things everyone should do before paying for leads online
They might sound like a good deal, but you could find yourself paying for leads that go nowhere fast. Here’s how to protect yourself — and your wallet
by Christy Murdock Nov 20
Dear Marketing Mastermind: What content should be on my website?
As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content
by Christy Murdock Nov 12
How to defend your online reputation
A review and testimonial are completely different things and should be strategized accordingly
by Jay Thompson Oct 9