Handwritten direct mail and AI landing pages? Addressable is the answer: Tech Review
Opinion
A USPS report found that more than 70 percent of Gen X survey respondents feel mail is more personal than online digital communications. Forty-seven percent of millennial respondents said they took the action of visiting the website of a company sending them direct mail
by Craig C. Rowe Apr 27
Too busy to show homes? Maybe Showami can help: Tech Review
Opinion
Brokerages may have standard practices for outsourcing showings, but they're typically manual and unstructured
by Craig C. Rowe Apr 21
13 essential apps for real estate agents in 2023
There’s more to your real estate future than worrying about clearing title and negotiating inspection credits. Before you get to those places, you need to be able to run a business — your business, and there are a lot of tools to help you do that
by Craig C. Rowe Apr 17
Trackxi finds focus on faster workflow: Tech Review Update
Opinion
App helps agents, brokers reconnect fragmented internal processes for 'real estate-specific project management'
by Craig C. Rowe Mar 31
Beagel's custom offer management is more than it promises: Tech Review
Opinion
The company aims to be a deeply integrated software partner leading with an in-browser open offer solution that allows buyers to bid on homes and agents to manage the process
by Craig C. Rowe Mar 17
With ChatGPT, Addressable fully automates direct mail marketing
Addressable is partnering with Open AI’s ChatGPT software to make it even easier for agents to execute personalized marketing efforts. The product is called SmartCopy
by Craig C. Rowe Mar 14
Symba has the cheat codes for managing agent finances: Tech Review
Opinion
Its fintech-light layered over a deal tracker, spiced with back-office accounting. It’s a superb tool for anyone new or growing in the business and a solid accessory solution for those already comfortable managing their numbers
by Craig C. Rowe Mar 10
Real has the moxy to make agents go viral, now it needs adoption: Tech Review
Opinion
While gathering leads is certainly the goal, the best ones will come to those agents who leverage the app’s connectivity to each other, and who remain active in curating relevant market content
by Craig C. Rowe Mar 3
Proptech has reached an inflection point. So, like, what happens now?
Opinion
Disruptive sales models, lead aggregators and search products have transformed proptech into a true marketplace while freeing venture capitalists up to become more than mere power brokers
by Craig C. Rowe Mar 1
Zavvie debuts power buyer program
The white-labeling program, zavvie Power Buyer, was announced exclusively to Inman and will include 2 models: contingency-free (cash offer) financing and a buy-before-you-sell bridge loan
by Craig C. Rowe Feb 15
Lundy sees a better future for home search: Tech Review Update
Opinion
Lundy's latest Finding Homes AI integration empowers visually impaired buyers with independent home search
by Craig C. Rowe Feb 10
Fifth Wall's Brendan Wallace on why 'proptech is existential' for leaders
Fifth Wall's co-founder revealed why proptech is worthy of venture capital, how friction generates money for lenders and why physics can better illuminate real estate’s carbon footprint
by Craig C. Rowe Feb 8
Valuation technology provider Clear Capital lays off 250 employees
Clear Capital CEO Duane Andrews issued a statement on Wednesday saying the software company 'must now face a market that will represent the greatest challenge yet'
by Craig C. Rowe Feb 1
Brad Inman at Connect New York: 2023 is a year for metamorphosis
Inman was optimistic about the year ahead for real estate during his opening talk at Inman Connect New York, but also urged leaders in the industry to appeal directly to lawmakers about how they'd like new regulations to be shaped in the future
by Lillian Dickerson Jan 24
Blockchain Home Registry is on a mission to return home data to the people: Tech Review
Opinion
The overarching goal of the software is to put control of housing data back into the hands of the people who actually own it
by Craig C. Rowe Jan 20