5 reasons you should (or should not) become a Realtor
Emotional investment, hard work and flexibility all drive a career in real estate -- will they be your risks or rewards?
by Matt Bonelli Mar 14
When friends play hide-and-seek with your real estate business
Opinion
Agents should think twice before venting in front of potential clients, even if they are their besties
by Lee Davenport Mar 8
Why the power of comparison fuels the real estate listing presentation
How do you measure up to other agents? Show consumers on paper
by Lynn Wheeler Mar 7
Podcast: 3 levers that hike your real estate profits
Increase earnings, decrease expenses and lower your taxes
by Pat Hiban Mar 1
A snowflake
What real estate agents need to know about selling homes to millennials
by Bernice Ross Feb 27
A barista pouring latte art into a latte
Professionals in their second year share what they've learned
by Julie Nelson Feb 27
How to save a real estate deal when clients play hardball
4 moves to break out when a transaction hangs by a thread
by Cara Ameer Feb 22
Fake it 'til you make it in real estate? Absolutely not
You don't need to change around your entire image to attract business
by Matt Bonelli Feb 22
'Money will never replace hard work': 10 questions with top producer Patti Mahoney
In this episode, a successful agent sheds light on her financial strategies, hiring approach and biggest mistakes
by Angela Raab Feb 21
How to respond when real estate clients demand to know your politics
Opinion
If you're prepared to make it work despite a potential divide, stay neutral and find common ground
by Bernice Ross Feb 20
A blizzard with blocked cars, red lights and people walking in the snow
The weather is frightful, but in real estate, it's just another Thursday
by Joan Kagan Feb 20
10 questions with New York top real estate sales producer Patrick Lilly
The secret to upping your price point (Caution: It'll take time)
by Angela Raab Feb 16
Podcast: How a real estate broker-owner closes 20 Zillow deals a year
4 steps to make your time and money investment worthwhile
by Pat Hiban Feb 14
A woman upset at something she sees on a screen
Opinion
Avoid disappointing your clients
by Laura Viñalet Feb 13
5 steps to attracting more real estate referrals for less money
A great referral doesn't require an agent's license
by Matt Bonelli Feb 10