Why you should track every buyer who walks through the door
Opinion
Step away from the 'go-and-show mentality,' and start acting like a professional
by Troy Palmquist Mar 22
10 tips for snagging a buyer (and tons of leads) at your next open house
It might seem like we host these events for our sellers’ sake, but when done at a high level with consistent attention to detail, they serve our businesses too
by Nicole Solari Mar 19
Agent comes face to face with masked men while showing house
The men had reportedly come to rob the house by breaking through a back window
A man knocking on a door
Make your listings the focus, invite FSBOs and expireds, and work your farm with valuable information — learn from these agents how to get a high ROI from your efforts
by Pat Hiban Feb 20
HomeSpotter acquires open house software company Spacio
HomeSpotter builds apps and provides digital marketing services, while Spacio offers a digital sign-in platform
by Jim Dalrymple II Jan 17
10 steps for creating a smooth 'sale' for your sellers
Make it easy for buyers to do what you want them to do — envision themselves buying and living in the home — and your sellers will sing your praises
by Nicole Solari Dec 23
The winter open house checklist every agent needs
Be sure to clear walkways and parking spots, think about comfort, and create a homey atmosphere for potential buyers
by Nicole Solari Dec 11
Turning market mountain climber
Real estate pros talk how to win listings and clients as the market heads into a new period of uncertainty
by Patrick Kearns Nov 1
How to keep buyers’ kids occupied during an open house
Keep the little ones happy so that their parents can focus and make good decisions
by Joe Maxwell Jun 26
How to make your open house a highly productive event to remember
From drumming up interest to lead capture to final touches and follow-up
by Patrick Kearns Apr 24
10 steps for making the most of your open house
Keeping the front yard clean, rearranging furniture and getting creative with lighting go a long way
by Anna Johansson Apr 20
5 open house sign mistakes that'll cost you foot traffic
Agents who invest in their sign strategy benefit from more potential buyers and exposure to the entire community
by Laura Viñalet Apr 3
4 ways to generate leads without having to hard sell
Basic principles that can be applied to any lead acquisition system, tool or technique
by Jon Starwalt Apr 2