Realtor.com opening new Opcity tech hub in downtown Austin
The new office in Texas will house 200 employees
The evolution of real estate leads: Fallout at realtor.com
Opinion
Realtor.com has sacrificed the queen in a high-stakes game of chess. But is it for the win?
by Chris Drayer Jun 7
BREAKING: Realtor.com company's CEO exits
Ryan O'Hara has been at the helm of real estate portal operator Move Inc. since 2014
by Patrick Kearns Jun 6
Person walking shoes feet
The New Jersey-based brokerage says the acquisition of lead gen startup Opcity has turned realtor.com into a competitor
by Patrick Kearns Jun 5
Realtor.com lays off Arizona sales team, consolidates in California
The layoffs are unrelated to realtor.com parent Move Inc.'s acquisition of lead generation firm Opcity, according to a source
by Jim Dalrymple II May 22
The Real Word: How boomerang buyers are making a comeback
Opinion
Plus realtor.com leads and Airbnb in NYC
by Byron Lazine May 3
Realtor.com tests replacing its lead-gen with Opcity, angering brokers
Brokers who spoke with Inman are panicked over realtor.com's plans to no longer offer its lead generation service in favor of Opcity's lead referral platform
by Patrick Kearns Mar 25
REMAX and Redfin team-up
RE/MAX agents get exclusive access to Redfin's lead referral program in 5,000 US ZIP codes and Canada
by Patrick Kearns Mar 18
The biggest mergers and acquisitions of 2018
The year was marked by big-name brokerage acquisitions and real estate companies boosting their tech offerings
by Patrick Kearns Dec 26
Realtor.com update lets consumers text agents
The listing portal now allows consumers to text questions and get an immediate connection
by Patrick Kearns Dec 12
News Corp. finalizes $210M acquisition of Opcity
First announced in August, the deal gives realtor.com access to Opcity’s concierge-style lead-generation model
Zillow breaks into lead referral business
The new pilot program, which launches in Florida under Premier Broker, will give Zillow a cut of the commission as brokerages generate leads with no upfront costs
by Patrick Kearns Sep 13
News Corp. headquarters
News Corp.'s acquisition of Opcity is huge because it has a referral fee business model where customers are worth 36x more than a lead
by Mike DelPrete Sep 6
rodeo cowboy lasso horse bull
Subsidiary Move is acquiring Austin-based startup Opcity and its license for $210M to bolster Realtor.com, but says it will ‘never’ buy and sell homes
by Andrea V. Brambila Aug 30
News Corp. headquarters
The media giant's real estate subsidiary Move Inc. will add the lead generation startup to realtor.com, its home search and leads portal
by Marian McPherson Aug 29