Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
Your unique value proposition is more than just a catchy slogan. It’s a powerful way to differentiate yourself from your competition
Opinion
If you are looking to niche down your business and learn to be an expert, there is a designation or certification out there to help support your education
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?