Bess Freedman says the millennial homebuyer has arrived
Ahead of Inman Connect New York, the Brown Harris Stevens CEO talks about how agents are returning to office life, and how millennial homebuyers are top-of-mind — when agents aren't preoccupied with the atrocities occurring in Ukraine
by Lillian Dickerson Mar 21
Meet the next generation of high-net-worth buyers
Opinion
Millennials make up the next generation of high-net-worth buyers, and spend 21.6 percent of their income on housing. Here's what makes them tick and what they're looking for in an agent
by Mauricio Umansky Mar 17
5 hot property trends: What you need to know to prosper in 2022
One of the best ways to succeed in any market is to follow the data. Smart agents crunch the numbers and let the trends inform their marketing strategy
by Bernice Ross Feb 15
Move Inc. sees revenue uptick fueled by lead gen and referral businesses
Realtor.com parent Move Inc.'s revenue rose 9% year over year, which was less than the gains the company saw during the previous two quarters, according to an earnings call Thursday
by Jim Dalrymple II Feb 3
Why age is just a number when you're working with clients

Lumping people into “generations” based on population shifts on a graph and applying wholesale marketing techniques to them makes about as much sense as me telling you to avoid people born in the year of the rabbit, says Jay Thompson. Here’s why he thinks marketing by age demographics is a racket.

by Jay Thompson Jan 28
Do you speak your baby boomer clients' language?
Take Inman's baby boomer quiz to see how well you understand one of the biggest generations the US has ever seen
by Jim Dalrymple II Jan 26
How to work with baby boomers, the X-factor in today's housing market
Baby boomers are the second-largest generation in US history. They're now becoming empty nesters and retiring but remain a force in the housing market
by Jim Dalrymple II Jan 26
How to work with Gen X clients: A powerful (but overshadowed) force
Generation X is smaller than the cohorts that came both before and after. But the group is also in its prime earning and homebuying years now, meaning it's a force to be reckoned with
by Jim Dalrymple II Jan 25
Do you speak the same language as your Gen Z clients?
Take Inman's Generation Z quiz to see how well you understand the youngest homebuyers in the U.S.
by Jim Dalrymple II Jan 24
Do you speak your millennial clients' language?
Take Inman's millennial quiz to see how well you understand the largest homebuying cohort in the US
by Jim Dalrymple II Jan 23
How to talk to millennials as they take over the real estate world
Millennial real estate preferences are shaped by a desire for convenience and amenities, coupled with the lingering effects of the Great Recession. This is the first installment in Inman's 5-part series on the ways people from different generations approach the homebuying experience
by Jim Dalrymple II Jan 23
Why the housing market won't burn quite as hot in 2022
The housing market will cool slightly in 2022, but will scorch as a multitude of buyers chase too few homes, according to economic experts who spoke with Inman
by Andrea V. Brambila Dec 30
5-year study finds Bitcoin is a way better investment than real estate
A study published by Point2Homes.com revealed extensive return on investment comparisons between the most popular form of cryptocurrency and real estate. The results are staggering
by Craig C. Rowe Nov 18
Referral networks key to serving affluent clients in faraway markets
Affluent millennials and Gen Xers looking to buy second and third homes in distant markets are an opportunity for global luxury brokerages
by Matt Carter Oct 25
Blimp drives deal communication, compensates for data: Tech review
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8