The size of your following doesn't matter. Forget vanity metrics
The size of your following doesn't matter. Forget vanity metrics
Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition
by Diana Zaya Aug 31
Is it worth it? 10 common marketing metrics and how they measure up
Is it worth it? 10 common marketing metrics and how they measure up
These are the metrics you should watch and the ones you can forget
by Jessi Healey Mar 8
7 marketing metrics that matter most (and how to measure them)
7 marketing metrics that matter most (and how to measure them)
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
by Laura Viñalet Mar 7
4 metrics that matter: Daily tasks for greater agent productivity
4 metrics that matter: Daily tasks for greater agent productivity
If you are not sure how your business is stacked at the moment, you need to measure these four metrics. Finding your footing in a shift doesn't have to be bittersweet
by Adam Hergenrother Aug 12
Are you tracking the right metrics for your business’ growth?
Are you tracking the right metrics for your business’ growth?
Keep track of the number of people you contact each week as well as how you engage with them
by Kevin Kauffman Oct 15
Why good customer service is not enough
Why good customer service is not enough
Agents can use these four metrics to gauge their efforts
by Brian Rayl Jan 19
3 top tricks of highly successful recruiters
3 top tricks of highly successful recruiters
Learn to attract the best and brightest
by Corey Wright Dec 1
Could losing independent contractor status force brokers to raise the bar?
Opinion
Could losing independent contractor status force brokers to raise the bar?
It might be the best thing that's happened to the industry in a long time
by Jose Perez Sep 24
The most important statistic to consider when paying for leads
The most important statistic to consider when paying for leads
How to tell if paying $50 for a lead makes more sense than $8-$10
by Bernice Ross Oct 27
Vanity metrics vs. success metrics: Which Facebook posts get the most engagement?
Vanity metrics vs. success metrics: Which Facebook posts get the most engagement?
Facebook Insights helps cater your content for maximum impact, even among 'silent' fans
by Sue Koch Nov 13
Building and measuring the social world [VIDEO]
Building and measuring the social world [VIDEO]
Insights from Eventbrite's Tamara Mendelsohn
by Inman Sep 3
Don't be led astray by 'turntable metrics'
Don't be led astray by 'turntable metrics'
Numbers that are easy to track aren't necessarily key performance indicators
by Gahlord Dewald Jun 17
Tame Google Analytics with a real estate dashboard
Tame Google Analytics with a real estate dashboard
Deep platform can be intimidating to those just getting started
by Tom Flanagan May 17
How do you define success?
Realtor Notebook
by Teresa Boardman Feb 28