How to coach clients through an inventory-depleted market
It's not easy navigating a market with anemic inventory levels, which is why real estate pros should do what they can to help clients throughout the process. Here are a few key things agents need to do
by Mauricio Umansky Jun 24
Scaling your business? 5 pointers for successful growth
Planning to grow? Perfecting your product, staying flexible and hiring the right people are all things you need to consider when taking your company to the next level
by Mauricio Umansky Jun 20
They came for 2-sided deals — then a pocket listing debate broke out
Despite its title — 'The End of the Two-Sided Deal: Will This Be The New Normal?' — a panel at Inman Connect quickly turned into an intense debate over the role of pocket listings
by Jim Dalrymple II Jun 15
Connecting with Mauricio Umansky: The looming luxury shortage
'There is a tremendous shortage of inventory, and I think it's the only thing holding us back,' the founder of The Agency told Inman leading up to Inman Connect this month
How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
The Agency recognized for COVID safety measures
The rating from the International WELL Building Institute confirms that a company has taken the proper health and safety steps to keep its clients and employees safe amid the COVID-19 pandemic
Luxury brokerage The Agency adds franchise on Long Island
The office will be the 18th for the Los Angeles-based brand, and will operate in Huntington, about an hour outside of Manhattan
by Jim Dalrymple II May 3
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
3 ways to develop a winning feeder market gameplan
There are deals to be made across town or across the country. Think beyond your local market and increase your influence and impact by determining the feeder markets that serve your area
by Mauricio Umansky Mar 4
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds
Make your buyer's offer stand out! 3 tips for winning
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
by Mauricio Umansky Jan 22
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
Former pocket listing site to relaunch as public-facing
The PLS says its new site will comply with NAR's Clear Cooperation Policy and show exclusive listings to the public for the first time
by Andrea V. Brambila Dec 29
3 simple ways to show gratitude this year 
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
by Mauricio Umansky Dec 24