How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
The Agency recognized for COVID safety measures
The rating from the International WELL Building Institute confirms that a company has taken the proper health and safety steps to keep its clients and employees safe amid the COVID-19 pandemic
Luxury brokerage The Agency adds franchise on Long Island
The office will be the 18th for the Los Angeles-based brand, and will operate in Huntington, about an hour outside of Manhattan
by Jim Dalrymple II May 3
How to build a brand that elevates your business
Building a brand is often synonymous with building a business. Your brand communicates what do and what you stand for, and it helps build trust with potential clients. Here are a few tips for building a brand that'll ultimately boost your business
by Mauricio Umansky Apr 20
How strategic partnerships can help your brokerage stand out
Whether it's providing a value-add for agents, boosting awareness of your brand in a new market or generating more sales, strategic partnerships can give you the edge over others in the industry in so many ways. Here are a few
by Mauricio Umansky Mar 22
3 ways to develop a winning feeder market gameplan
There are deals to be made across town or across the country. Think beyond your local market and increase your influence and impact by determining the feeder markets that serve your area
by Mauricio Umansky Mar 4
Just what can a high-profile influencer do for a quiet listing?
Although a post from a popular social media account can send thousands of views to listings, many agents are finding it to not be the best use of marketing funds
Make your buyer's offer stand out! 3 tips for winning
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
by Mauricio Umansky Jan 22
3 ways team leaders can help agents stay connected this winter
Work from home is here to say for the foreseeable future, and as a team leader, it’s up to you to remove any communication barriers and encourage your team to find the momentum to move forward. Here are a few tips
by Mauricio Umansky Jan 4
Former pocket listing site to relaunch as public-facing
The PLS says its new site will comply with NAR's Clear Cooperation Policy and show exclusive listings to the public for the first time
by Andrea V. Brambila Dec 29
3 simple ways to show gratitude this year 
Appreciation for a job well done goes a long way in cultivating a positive culture and organization
by Mauricio Umansky Dec 24
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
Thinking about getting into real estate? 10 reasons to go for it
From learning opportunities to schedule flexibility, being a real estate agent has its perks. So, if you're considering a career in this industry, here are a few reasons to give yourself the green light
by Mauricio Umansky Oct 15
Shake-up at The Agency: Former Compass leader named new president
Rainy Hake Austin is set to join The Agency as president. Co-founder and current president Billy Rose will move to a vice-chairman role on the company's board of directors
by Patrick Kearns Oct 6
What is an 'Amazon room,' and why do luxury buyers want one?
With online orders increasing, many buildings are looking for ways to get more space for residents' packages