Matterport and GeoCV both say they offer a more immersive and truer three-dimensional touring product than Zillow's 3D Home app can provide
The company is partnering with Wayfair and offering multiple price tiers to let property owners customize the aesthetic of their units
Until now, 3D tour technology had been dominated by dedicated imaging companies like GeoCV and Matterport, both of which charge more than Zillow’s free app
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The CMS solution for VR tour content, by Radical Galaxy Studio, is pushing the limits for pre-construction virtual reality real estate tours sans traditional equipment
The 3D imaging company will use the new cash to bolster its consumer-oriented subscription programs
The compact camera can record 360-degree video in 4K, it has a revamped interface, it streams wirelessly, and it costs a bunch more
Thanks to 3D home tours and other immersive visuals, buyers can often skip showings. Those who do make an appearance will be more serious
With the popular Theta V camera, agents can use immersive listing video in their banner advertising campaigns
The imaging company is opening its platform up to third-party cameras and reducing prices to $10 per month for public file storage
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The leadership shuffle comes at a time when Matterport is suing its 3D tour rival GeoCV
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