ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
Each campaign spot employs a true-crime documentary style that delivers humor, while debunking the myth that selling homes in the winter is a bad idea
Better Homes and Gardens Real Estate has unveiled a new tagline, 'Nobody Knows Homes Better,' in its latest consumer-facing ad campaign
Would you like to help your clients and sphere cut their homeownership and home maintenance costs substantially in 2023? This 12-month marketing plan is suitable for social media, email, direct mail and even video
Inman spoke with The Agency's CEO about rapid expansion, working with family and some of his favorite memories from Inman Connect New York ahead of ICNY in April
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Opinion
The COVID-19 outbreak has taken a toll on many businesses nationwide. As a real estate agent, here are a few ideas for using your wealth of knowledge and expertise to help local business owners weather the storm
Fredrik Eklund and Ben Bacal teamed up to create their 'Star Wars'-themed 'May the Sale Be With You' marketing campaign for a family-friendly $32M luxury listing in Beverly Hills
Trade group plays up the role of the MLS in ensuring an efficient, healthy real estate market
The ad campaign creates customized videos in which the actress lauds your living space
Finding your sweet spot in real estate advertising
Enhance your strategy with well-designed decor
Agents should never slow down, but now's really the time to accelerate your efforts
Tracking every channel is crucial