3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Working with skittish sellers? 7 ways to ease their worries
In today's confusing world, agents need to do everything they can to ensure a smooth transaction. These tips can help your sellers feel heard, comforted and in control of the process
by Grattan Donahoe Oct 3
Yes, this studio is efficient — just don't roll over in your sleep
Social media users expressed alarm at photos of a studio listed for the equivalent of about $166,824 when they saw the bed arranged in a precarious position above a stairwell
by Lillian Dickerson Aug 31
Want to elevate your listing? 4 tips for standing out
These days, the competition is fierce. If you want to stand out from the crowd, you'll need to put your expert-level marketing skills to good use — both online and offline. Here are four things to focus on when it comes to listings
by Kathleen Black Aug 31
How to get your listings ready for fall
There's no denying that fall decor brings about feelings of warmth and belonging — which is why agents shouldn't ignore it when it comes to listings. Here are four areas to focus on when staging for pumpkin-spice season
by Gerard Splendore Aug 31
Why this Compass exec has sent out a daily newsletter for 6 years
Leonard Steinberg's daily email blast is aimed at elevating the dialogue of Compass agents, making the national company feel more connected and creating a referral network
by Patrick Kearns Aug 19
Dear Marketing Mastermind: Where can I find sellers now?
Opinion
Everybody talks about low inventories, but nobody does anything about it. Find out how to get the listings you need for the buyers who are still looking
by Christy Murdock Aug 19
Agent/broker perspective: Should listings highlight new or traditional preferences?
Opinion
The pandemic fast-tracked a number of paradigm shifts that were already reshaping our living habits. So, should agents try to appeal to these new buyer desires or stick with traditional, tried-and-true features?
by Anthony Askowitz Aug 18
Missouri home with functional jail for $350K goes viral
What would you do with this historic home complete with its own functional jail?
by Lillian Dickerson Aug 17
'Testing the market' is dead! 5 reasons sellers need to let it go
Opinion
Increasing access to market data, evolving buyer behaviors and the new COVID-19 realities have made this practice obsolete. Here are 5 reasons to share with sellers to keep them from making this costly mistake
by Carl Medford Aug 17
Remote or not, these 10 mistakes are costing you the listing
For many agents and teams, the opportunity cost of lost business might actually be costing them far more than a new shiny marketing approach. Here's what you might be doing wrong — and how to fix it
by Kathleen Black Aug 15
Cabin for sale — bear not included
A fixer-upper cabin in South Lake Tahoe is on the market for $199K — and, no, the 500-pound bear featured in the listing's photos doesn't come with the sale
by Lillian Dickerson Aug 10
The Real Word: What is the future of urban living?
Opinion
More this week: what to expect when scooping up low-priced fixers and how listing descriptions are now highlighting Zoom rooms
by Byron Lazine Jul 31
Homes are selling at the fastest rate ever recorded by Zillow
Homes are typically selling just 20 days after hitting the market, according to a weekly market survey published Thursday by Zillow
by Patrick Kearns Jul 17