The points raised will likely not surprise many, but until MLSs around the country stop publishing bedroom photos with clothes on the floor and pots in the sink, here is a reminder
Matterport's latest camera will scan spaces up to 4 times faster compared to the Pro2, while increasing its range, with the ability to accurately capture rooms and features within 100 meters
Now that things are stabilizing, at least in terms of competition, agents will need to do more to market their in-person open house, and ensure those who show up are made part of their CRM
Opinion
DO AudioTours is being rolled out nationally by Exit Realty, marking the product's first enterprise deal, and a significant technological investment by Direct Offer
Floor plans are the 2nd most critical property marketing visual after photography, according to the National Association of Realtors 2021 Home Buyer and Seller Generational Trends report
Fresh off a $5M seed round in April, the Altman Brothers-endorsed startup is banking on the idea that the industry will see its bidding process as a more direct marketing expense
Luxury Presence, a popular website development and technology company in the real estate industry, has launched a new service that publishes single-listing websites in moments
The tool leverages imagery captured by agents in its 3D Home app, which uses a 360-degree camera. The software predicts measurements, calculates square footage and generates a layout
Doorsey encourages sellers and their agents to share as much as possible about the home — exposing warts and all to the open market
Opinion
Spaces, a clever, easy-to-use room management interface, allows users to set up a layout of custom-labeled room cards, each includes a nice summary of the space, an easily identifiable picture and the ability to click into more details
Opinion
Playhouse offers agents a sharp, capable tool to promote listing inventory at very little cost
Debuting in Dallas, Houston, Denver and Atlanta, the consumer-facing software update will speed up home showings in light of the reduced number of days listings remain on the market
Opinion
Flipsnack is a very cool, inspired marketing investment any brokerage serious about standing out should consider. There's almost nothing it can't create to make you look professional, tech-savvy and brand-forward
Staten Island Board of Realtors and Conejo Simi Moorpark Association of Realtors are rolling out technology to help its agents schedule home showings, coordinate tours and send offers
Sketchfab lets users insert home furnishings, artwork, appliances and a host of other items into digital twins for use in staging and virtual home upgrades